Exploring GCC: A Conversation with the Founder of Mr. Wildman – Can “Junk Food” Become a Benchmark for Health?
In today’s consumer market, emotional consumption and the rise of health concepts are profoundly changing the interaction between brands and consumers. Recently, we had an in-depth conversation with the founder of Mr. Wildman Ice Cream, who has spent 15 years introducing the health concept of Italian Gelato to China and redefining the value of ice … Read more