In the tobacco market, Su Yan (Jin Sha C) has always been a focal point for consumers due to its unique quality positioning and stable market performance. As a core product of Jiangsu Zhongyan Industrial Co., Ltd., this cigarette reflects the brand’s precise control over the high-end market in terms of formula technology, packaging design, and pricing strategy. This article will present a comprehensive picture of Su Yan (Jin Sha C) in 2025 from the perspectives of product parameters, market prices, consumption scenarios, and industry trends.
1. Core Product Parameters: The Fusion of Technology and Tradition
The parameter design of Su Yan (Jin Sha C) continues the brand’s consistent philosophy of “low tar and low harm” while ensuring a full-bodied taste. According to the latest public data, its core indicators are as follows:
- Tar Content: 10mg
- Nicotine Content: 1.0mg
- Carbon Monoxide Content: 10mg
- Cigarette Specification: 84mm (filter length 25mm)
- Packaging Form: Hard box (20 cigarettes per box, 10 boxes per carton)
In terms of raw material selection, this product uses high-quality tobacco leaves from regions such as Yunnan and Zimbabwe, employing a “three-stage” drying process and natural plant extraction technology to maximize the retention of the tobacco’s original flavor while reducing irritation. Notably, activated carbon particles are embedded in the filter tip, enhancing smoking comfort while meeting consumers’ implicit health demands.
2. Pricing System: Regional Differences and Consumer Levels
In 2025, the terminal retail price of Su Yan (Jin Sha C) remains around30 yuan/box, with carton prices approximately300 yuan/carton. This pricing strategy allows it to firmly occupy the mid-to-high-end market, differentiating itself from competitors at the same price point while avoiding direct confrontation with ultra-high-end products.
Regional Price Fluctuations:
- First-tier Cities: Due to logistics costs and consumption levels, retail prices in cities like Beijing and Shanghai may rise to 32-35 yuan/box.
- Second and Third-tier Cities: Prices are relatively stable, but some tourist cities may experience short-term fluctuations due to channel differences.
- E-commerce and Duty-Free Channels: Caution is advised regarding low-priced products from unofficial channels, as their authenticity and quality are difficult to guarantee.
Price Stability Analysis: Compared to some competitors’ frequent price adjustments, Su Yan (Jin Sha C) maintains a relatively stable pricing system through strict channel control and brand premium capability. This strategy protects distributor profits and reinforces consumer perception of product value.
3. Consumption Scenarios and User Profiles
According to market research, the core consumer group of Su Yan (Jin Sha C) exhibits the following characteristics:
- Age Group: Primarily males aged 30-50, including business professionals and mature smokers.
- Consumption Motivation:
- Business Socializing: Its packaging design features gold as the main color, complemented by dark pattern craftsmanship, catering to the ceremonial needs of business occasions.
- Daily Consumption: Within the 30 yuan price range, its balance of taste (the harmony between smoothness and satisfaction) becomes a key factor for repeat purchases among seasoned smokers.
- Alternative Choices: Compared to competitors at the same price point, consumers are more inclined to choose it as a “cigarette for entertaining guests” or “holiday gifts”.
4. Product Competitiveness in Industry Trends
In the context of stricter smoking regulations and heightened health awareness, Su Yan (Jin Sha C) maintains market vitality through the following strategies:
- Technological Iteration: Continuously optimizing filter technology to reduce the release of harmful components.
- Cultural Empowerment: Incorporating Jiangnan cultural elements into packaging design to enhance brand regional recognition.
- Channel Innovation: Exploring new retail models such as online reservations and offline pickups under compliance.
5. Consumer Purchasing Recommendations
- Authenticity Verification:
- Packaging Details: Genuine cartons use laser anti-counterfeiting labels, and the side gold stamping process is clear.
- Cigarette Code: Each cigarette has a unique code printed on the filter tip, which can be verified through official channels.
Conclusion
As a product that combines classic and modern elements, Su Yan (Jin Sha C) reflects consumers’ dual pursuit of quality and value in its market performance. During this period of industry transformation, the brand has maintained its traditional smoker base while continuously expanding its younger consumer group through technological depth and cultural empowerment. For consumers, while enjoying the sensory experience brought by the product, it is also necessary to pay attention to their health and view tobacco consumption rationally.
(Disclaimer: This article only organizes factual parameters of legally circulated tobacco products and does not contain any promotional guidance. Smoking is harmful to health, and minors should not come into contact with tobacco products.)