Mastering Reference Paths: Optimizing ADC Layout and Routing

When designing high-performance data acquisition systems, diligent engineers carefully selecthigh-precision ADCs and other components required for the analog front-end adjustment circuit. After several weeks of design work, they execute simulations and optimize the circuit schematic. To meet deadlines, designers quickly assemble the PCB layout and routing. A week later, the first prototype PCB is tested. … Read more

SPI Bus: Unveiling the Secrets of High-Speed Communication Between Chips

In the era of rapid development of smart devices, efficient communication between internal chips is crucial. The SPI (Serial Peripheral Interface) bus, with its unique advantages, has become the preferred solution for communication between many chips. Today, let us delve into the world of SPI and explore how it achieves high-speed and stable data exchange … Read more

Detailed Explanation of the I2C Bus Protocol (Features, Communication Process, Typical I2C Timing)

Click the blue text Follow us 1. Introduction to the I2C Bus The I2C bus is a serial, half-duplex bus introduced by Philips in the early 1980s, primarily used for communication between chips over short distances and at low speeds. The I2C bus consists of two bidirectional signal lines: one data line (SDA) for sending … Read more

The Expanding ASIC Market: A Game Changer in Storage

Introduction Recently, the ASIC market has seen a surge in popularity, especially in the storage sector, quietly transforming our industry landscape. Today, let’s discuss in simple terms why it is expanding so rapidly. Why is the ASIC Market Booming? Friends, you must have heard a lot about ASICs lately, right? Indeed, this market is genuinely … Read more

Broadcom Expected to Secure Seven Cloud ASIC Clients, Stock Price Hits All-Time High!

On June 24 local time, Broadcom’s stock price rose by 3.94% to close at $263.77 per share, setting a new all-time closing high, influenced by HSBC’s significant upgrade of Broadcom’s target price from $240 to $400. Broadcom, a major American chip manufacturer, primarily provides products for networking, broadband, server storage, wireless communication, and industrial applications. … Read more

Domestic ASIC Chips Breakthrough: Tackling AI Control and Competing for a Trillion Market with 90% Growth Rate

Jun. Click the blue text to follow us 2025.06 As global data center capital expenditures approach one trillion dollars, a restructuring of computing power driven by AI large models is rapidly disrupting traditional chip architectures. Recently, the traditionally low-profile chip giant Marvell boldly declared at an investor summit: in the future, Marvell’s cloud revenue will … Read more

Telecommunications | Increased Investment in ASICs Accelerates AI Network Development

Written by|Li Heran, Zhou Hanlin, Wei Pengcheng With the resonance of AI inference and training demands, along with the maturity of ASIC chips, the wave of AI network construction has been reignited. Major international chip leaders Marvell and Broadcom continue to increase their ASIC projects, suggesting that ASICs may drive the next wave of Capex … Read more

The Rise of ASICs: Is Nvidia Worried?

Jun. Click the blue text to follow us 2025.06 Source: Content from Nomura. According to reports, following in Google’s footsteps, Meta is fully entering the ASIC (Application-Specific Integrated Circuit) race. According to the latest research report by Nomura Securities analyst Anne Lee and her team, Meta’s ambitions in the AI server space are rapidly escalating. … Read more

AMD’s Two Generations of AI Chips Disrupting Computing Power Landscape? OpenAI Praises Inference Potential

1. AMD Unveils the Strongest AI Combination Ever, “AMD YES” Resounds in the AI Battlefield The world’s second-largest AI chip manufacturer, AMD, made a significant impact at the Advancing AI conference! The flagship MI350 series and the next-generation MI400 series made a splash, featuring 432GB of HBM4 memory for the first time, with single GPU … Read more