Follow+Star Public Account Number, don’t miss out on exciting contentAuthor | strongerHuangWeChat Public Account | Embedded ColumnAccording to media reports:Arm officially cancels the Cortex naming!Arm will undergo a strategic adjustment to reshape its brand, deciding to abandon the nearly 20-year-old Cortex brand in favor of a more segmented naming system to address the diverse needs of the market. The original Cortex series (such as Cortex-A, R, M) had a broad coverage area, leading to vague product positioning. The new brand system aims to enhance market adaptability.Another reason is the “threat” of RISC-V: The open-source RISC-V architecture poses challenges to Arm in terms of cost-effectiveness and flexibility, especially in the IoT and embedded markets. Arm strengthens its differentiated competition through brand segmentation.
The new brand system consists of five core brands:
Neoverse: Targeting the infrastructure market (such as data centers and supercomputers), emphasizing high performance and low power consumption.
Niva: Aimed at the PC market, challenging x86’s dominance in desktop computing.
Lumex: Exclusive to the mobile market, continuing Arm’s advantages in the smartphone sector.
Zena: A brand for the automotive market, supporting trends in smart driving and software-defined vehicles (SDV).
Orbis: A brand for the IoT market, covering scenarios such as smart homes and industrial IoT.
Performance level identification: The new brand uses suffixes like Ultra, Premium, Pro, Nano, Pico to distinguish performance tiers. For example, the successor to Cortex-X925 may be named Lumex Ultra 1, to convey product positioning more intuitively.If Arm really cancels the Cortex naming, the Cortex-M85 will be the last Cortex-M core. What do you think about this?———— END ————
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