Why Facebook Abandoned Its DSP Bidding Product?

Why Facebook Abandoned Its DSP Bidding Product?

Facebook has been in fierce competition with Google in digital advertising. Before launching its own DSP product, Facebook already had the ad server “Atlas”, the SSP platform “LiveRail”, and the ad network “Audience Network”. To observers, Facebook’s launch of its own DSP seemed like a natural progression, given its powerful audience targeting capabilities and experience, … Read more

Common Algorithms for DSP Chips in Photovoltaic Inverters

Common Algorithms for DSP Chips in Photovoltaic Inverters

With the growing global demand for clean energy, photovoltaic inverters, as the core component of solar power generation systems, directly affect the power generation capacity and stability of the entire system. Digital Signal Processors (DSPs) are widely used in photovoltaic inverters to implement complex control algorithms, enhancing the system’s response speed and accuracy. This article … Read more

Why Adding a DSP Processor Amplifier to Car Audio is Superior to a Regular Amplifier?

Why Adding a DSP Processor Amplifier to Car Audio is Superior to a Regular Amplifier?

The DSP amplifier is the soul and backbone of a complete audio system. A DSP amplifier refers to an amplifier that uses a DSP chip, allowing for tuning via a computer. Each channel’s parameters (such as EQ, delay, crossover points, etc.) can be better managed through a computer. A complete audio system includes: Head unit … Read more

The Growth Process of a DSP: A Review of the MobCastle Development Journey

The Growth Process of a DSP: A Review of the MobCastle Development Journey

In 2016, Lory, the General Manager of the MC Platform Division at MobCastle, and his team focused on one thing: developing MobCastle. This is a mobile advertising platform based on the iOS system, focusing on e-commerce/gaming effects/tools, helping clients capture high-quality, non-incentivized users. Recently, Morketing had an in-depth conversation with Lory, a “practical expert,” exploring … Read more

Understanding Fixed-Point Programming in DSP: Learning PI Controller Implementation

Understanding Fixed-Point Programming in DSP: Learning PI Controller Implementation

Introduction: Fixed-point is a great thing, but the coding can be a bit challenging. However, after finding some methods for fixed-point programming, we can still understand, master, and apply it. After all, floating-point microcontrollers are expensive, while fixed-point microcontrollers are quite affordable. The author’s first microcontroller supported floating-point, and the coding mindset has always been … Read more

Implementing Fixed-Point Programming for DSP PR Controllers

Implementing Fixed-Point Programming for DSP PR Controllers

Today, we continue our work on fixed-point programming, which is quite significant for using PR control, especially since floating-point microcontrollers are expensive. Previously, in floating-point development, we discussed the discretization and code implementation of the Proportional Resonant Controller (QPR). For fixed-point implementation: Considering quantization errors, we directly run the IIR2 function of the PR controller … Read more

Huawei Comics | What is DSP?

Huawei Comics | What is DSP?

Follow and star our public account, to access exciting content Source | Huawei Kirin Embedded engineers are familiar with what a CPU and MCU are, and there is another member that is often mentioned: DSP. What exactly is a DSP? Let’s explore it through a story!-END- You may also like (click the underline to read) … Read more

DSP Video Tutorial Episode 12: TI Open Source Sharing IQmath DSP Source Code, Suitable for All Cortex-M Cores, This Tutorial Provides a Step-by-Step Porting Guide

DSP Video Tutorial Episode 12: TI Open Source Sharing IQmath DSP Source Code, Suitable for All Cortex-M Cores, This Tutorial Provides a Step-by-Step Porting Guide

This year, TI has open-sourced the IQmath library in the SDK software package for the MSPM0 series products. Previously, there was a port of IQmath, but it only included the library version. This time, it has been open-sourced, which is indeed a rare and valuable resource. This is a fixed-point library, very suitable for M0, … Read more

Experience the Charm of DSP: A Review of the vivo X9s Plus

Experience the Charm of DSP: A Review of the vivo X9s Plus

I had never encountered the vivo X9s Plus smartphone before, and my understanding of the brand was limited to advertisements. Friends have been recommending the vivo X9s Plus for its outstanding photography capabilities. As a photographer who usually uses a camera, I rarely take photos with a smartphone. Until one day at a gathering, a … Read more

Arm vs x86? Analysts Predict Arm Laptops Will Capture 13.9% Market Share in 2023

Arm vs x86? Analysts Predict Arm Laptops Will Capture 13.9% Market Share in 2023

With the development of electronic products, all manufacturers have set their next plans to build brand ecosystems, and brands are paying more attention to the interaction between their products. As a result, many manufacturers have launched Arm architecture laptops to facilitate integration and enhance performance. According to reports from relevant media today, the Arm processor … Read more