Atlas’s foray into advertising has left the entire industry shrugging. Last Friday, Facebook announced that it would gradually cease the Ad server services of the Atlas platform over the coming months, while continuing to operate the Atlas measurement tool. Facebook’s advertising technology structure has begun to diverge significantly from what it was when it acquired … Read more
1. Definition of Programmatic Advertising:Programmatic advertising uses software and algorithms to automate the processes of buying, delivering, and optimizing ad placements. It sources ads from web pages, mobile apps, voice, and video. Programmatic advertising employs automation and machine learning algorithms to show the most effective ads to audiences based on a series of signals, such … Read more
In Q3 2015, the scale of the mobile game market in China reached 14.663 billion RMB, a year-on-year increase of 101.8%. It is expected that the market scale for the entire year of 2015 will exceed 50 billion RMB. Major mobile game manufacturers are eager to capture a larger market share, making user acquisition the … Read more