Martin McMillan, co-founder of Mobile Finance Collective, shares his insights on an unprecedented new financing mechanism in gaming. Martin McMillan is the founder of Mobile Finance Collective.A growing trend has emerged in the mobile gaming and application space that could reshape user acquisition (UA) financing and who controls capital flows. UA has become more scientific … Read more
In Q3 2015, the scale of the mobile game market in China reached 14.663 billion RMB, a year-on-year increase of 101.8%. It is expected that the market scale for the entire year of 2015 will exceed 50 billion RMB. Major mobile game manufacturers are eager to capture a larger market share, making user acquisition the … Read more
Click to Follow ▲ Ai Qi SEM Knowledge | Experience | Information | Resources Four Major Sections From SEM to Integrated Internet Marketing Author: Bai Dongli, CEO of Re Yun Data WeChat Official Account: Re Yun Data This article is part of a series aimed at providing a deeper understanding of “user acquisition” through real … Read more
Click to Follow ▲ Aiqi SEM Knowledge | Experience | News | Resources Four Major Sections From SEM to Integrated Internet Marketing Author: Gray Bear Original submission, unauthorized reproduction is prohibited For submissions, please send to: [email protected] Introduction: This experience sharing is not our first meeting, this time the article has been updated to reflect … Read more