ATLAS

Abandoning DSP and Shutting Down Video SSP: What Remains for Atlas

by
Abandoning DSP and Shutting Down Video SSP: What Remains for Atlas

Atlas’s foray into advertising has left the entire industry shrugging. Last Friday, Facebook announced that it would gradually cease the Ad server services of the Atlas platform over the coming months, while continuing to operate the Atlas measurement tool. Facebook’s advertising technology structure has begun to diverge significantly from what it was when it acquired … Read more

Exploring ATLAS: The Unique Sound of NORTHCORE

by
Exploring ATLAS: The Unique Sound of NORTHCORE

From Tampere, Finland, ATLAS is determined to mark their unique sound as “NORTHCORE”. ATLAS blends heavy Riff playing, catchy melodies, and immersive soundscapes. Drawing inspiration from the gloom and darkness of northern Finland, these influences seep into their music, giving the band a cold and piercing sound. After years of effort, the band has found … Read more