TCP/IP is the foundation and rules of the internet, serving as the “language” and “road system” for all network communications.
Web3 domain names are an application layer service built on the existing internet (TCP/IP) that attempts to solve some issues of the traditional domain name system (DNS) using new rules (blockchain).
Both have similarities:
1. The fundamental purpose is the same: to solve the addressing problem.
Whether it is a traditional DNS domain name (like google.com) or a Web3 domain name (like alice.eth), their core purpose is the same: to map human-readable, easy-to-remember names to machine-readable, complex addresses.
DNS maps google.com to an IP address.
Web3 domain names map x.eth to cryptocurrency addresses.
2. Both rely on the underlying network (TCP/IP)
Web3 and blockchain are not a completely independent physical network from the existing internet. They still operate on the existing internet infrastructure supported by the TCP/IP protocol stack. All operations such as accessing the blockchain, querying domain name information, and sending transactions ultimately involve data transmission through the TCP/IP protocol.
3. Both possess “identity” attributes.
A domain name (whether it is .com or .eth or .web3) is not just an address; it is gradually becoming an identity marker for individuals, brands, or organizations on the internet.
Web3 domain names do not physically replace TCP/IP, but rather conduct a “decentralized” revolution of the “naming and addressing” function at the application layer.
Moreover, the BSN Web3 domain names, based on the alliance chain, are built on top of TCP/IP, and are permissioned applications aimed at specific business scenarios, balancing compliance, control, efficiency, and regulation, reflecting the concept of “permissioned blockchain” or “regulation-friendly Web3“.
BSN Web3 domain names adapt to public chains.
The BSN Web3 domain names, after adapting to numerous public chains, can significantly compensate for certain shortcomings of their native alliance chain project attributes, especially in terms of “openness” and “interoperability,” and possess unprecedented strategic significance and technological value.
A Compensatory Attributes: Compatibility from Alliance Chain to Public Chain
1. Interoperability
Before compensation: A domain name that only exists on the BSN alliance chain can only resolve to addresses on that alliance chain. Its utility is limited to a relatively closed ecosystem, disconnected from the thriving ecosystems of public chains like Ethereum, Solana, BNB Chain, etc.
After compensation: By adapting to multiple public chains, a BSN domain name (like did.web3) can resolve to Ethereum addresses, Solana addresses, Bitcoin addresses, or any other supported public chain addresses simultaneously. It becomes a cross-chain unified identity marker, which is its greatest value enhancement. Users no longer need to own and manage multiple domain names across different chains.
2. Openness and Network Effects
Before compensation: The user and developer base of the alliance chain ecosystem is far smaller than that of public chains. The value of the domain name system heavily relies on the breadth of its use cases.
After compensation: By bridging public chains, BSN domain names can directly enter the public chain ecosystem with tens of millions of users. Various public chain DApps such as DeFi, NFT, GameFi, and SocialFi can integrate and resolve BSN domain names, leading to exponential growth in practicality and attractiveness, quickly achieving network effects.
3. Utility and Value
Before compensation: Domain names are mainly used within the BSN alliance chain for applications, which may be limited, mostly in government affairs, supply chain, and other 2B scenarios.
After compensation: The application scenarios for domain names have exploded. Users can receive payments on Uniswap (Ethereum) using did.web3, trade NFTs on Magic Eden (Solana), and showcase identities in StepN (BNB Chain). It transforms from a regional tool into a global, universal asset across ecosystems, leading to a re-evaluation of its market value.
4. Brand and Perception
Before compensation: The BSN domain name may be seen as a “Chinese characteristic” or a “local area network” experimental product.
After compensation: After successfully adapting to mainstream public chains, BSN will showcase its technical integration capabilities and open attitude to the world, and its domain name system will be viewed as an ambitious cross-chain identity layer infrastructure, greatly enhancing its international influence and credibility.
B Strategic Perspective: Becoming a “Bridge” Rather than a “Competitor”
The strategic significance of the BSN Web3 domain names widely adapting to public chains lies not in becoming another ENS to compete, but in becoming a “bridge” and “gateway” connecting the world of alliance chains and public chains.
The decision made by BSN is not simply a trend-following move, but is based on a profound understanding of its own positioning and future market demands. Its main significance is reflected in the following aspects:
1. Transitioning from “Closed” to “Open,” Embracing the Largest Ecosystem
Significance: Although the alliance chain ecosystem is stable and compliant, its user base, number of applications (DApps), and asset scale still have a huge gap compared to public chains. Adapting to public chains means that BSN domain names are no longer limited to the BSN alliance chain but can directly enter the vast ecosystems of Ethereum, Polygon, Solana, etc., which have tens of millions of users and hundreds of billions of dollars in assets. This is a shortcut to gaining network effects and actual value.
2. Building the Foundation for Cross-Chain Digital Identity, Solving Core Pain Points
Significance: Currently, Web3 users have different addresses on different public chains (a long string of hexadecimal characters), making management extremely inconvenient.BSN aims to provide a unified, cross-chain, user-friendly identity marker. Users only need one did.web3 domain name to receive assets and log into DApps across all adapted public chains, greatly improving user experience and serving as a key infrastructure for the large-scale adoption of Web3.
3. Building a “Bridge” Between Compliance and Openness
Significance: This is the most unique strategic value of BSN. BSN domain names are born in the alliance chain and grow on public chains. They provide a compliant entry point for regulated entities (enterprises, financial institutions) or individuals to own a digital identity in a regulatory-compliant manner (such as completing KYC) and safely participate in the decentralized ecosystem. At the same time, they also bring potential compliant users and traffic to public chain applications.
4. Enhancing the Value and Attractiveness of BSN Domain Names
Significance: A domain name that can only be used on the BSN alliance chain has very limited application scenarios and market demand. However, a domain name that can serve as a “universal username” across all mainstream public chains will greatly enhance its practicality and scarcity, attracting more users to register and hold it, forming a positive cycle that increases the value of the entire BSN platform.
5. Demonstrating Technical Integration and Standard Setting Capabilities
Significance: Successfully achieving cross-chain adaptation is a complex technical challenge. This showcases the technical strength of the BSN team and provides an opportunity to play an important role in future cross-chain identity standard setting, becoming a hub connecting the Web3 ecosystems of the East and West.
C Multiple Perspectives: Everyone Benefits
For users: It provides a compliant, regulated, and easy-to-use entry point, allowing users to enjoy the rich applications of the public chain ecosystem while having a stable digital identity and assets (domain name) recognized and protected by Chinese law.
For BSN: It greatly expands its ecosystem boundaries and value capture capabilities, “importing” the massive user base and application scenarios of public chains into its own system.
For regulators: It provides a “controllable openness” model. Regulatory agencies can achieve “penetrative management” of users participating in public chain activities by managing the BSN “interface” without having to directly attempt to regulate the unmanageable public chains themselves.
In summary: After adapting to public chains, BSN Web3 domain names will see significant compensation in functionality, usability, and market value, becoming a powerful cross-chain identity tool, transforming from a regional, experimental tool into a global, practical cross-chain digital identity layer infrastructure. It attempts to drive a super application covering public chains with the “controllable” core of the alliance chain.
Respecting and adapting to the uniqueness of each chain, providing users with a unified and seamless experience through clever technical architecture, is itself an impressive achievement.
If TCP/IP connects scattered local area networks into the internet, then Web3 domain names adapt independent public chains into a distributed internet.
