According to relevant media reports,AI toys are emerging as a new track, regarded as the “first year” of 2025, rapidly rising due to technological breakthroughs and diverse demands, while also facing numerous industry bottlenecks.AI toys are becoming a new engine for the industry,with China’s AI toy market expected to reach approximately 24.6 billion yuan in 2024, and projected to grow to 29 billion yuan in 2025.Under the dual drive of technological revolution and consumer upgrades, China’s toy industry is entering a new stage of intelligent development. In particular, the deep integration of artificial intelligence technology with the traditional toy industry is accelerating the reshaping of product forms and value chain structures, making AI toys a new engine for promoting high-quality industrial development.Currently, innovative products such as educational toys and smart toys are leading new trends, especially with the application of artificial intelligence and large models injecting new life into toy products, significantly enhancing the interactive experience. AI toys that can interact, nurture, have personalities, and memories are particularly favored by young people, becoming a new competitive track in the industry. Investing in things that young people like naturally has broad market prospects, which does not require profound analysis.AI toysbreak the traditional limitation of being “exclusively for children,” covering a wide range of demographics. For example, innovative products focus on children’s companionship and enlightenment, while companies like Luobo Technology’s Fuzozo provide emotional companionship for adult women, and there are products targeting early childhood English education and companionship for the elderly, catering to the needs of different groups such as the elderly living alone and Generation Z.The AI toy industry chain encompasses upstream technology and raw material supply, midstream product manufacturing, etc. Here is a simple overview of related listed companies (not exhaustive), for reference only. However, based on the technical chart review, there are no particularly good entry opportunities at the moment, and we need to wait for the right timing. This article only provides a conceptual direction for future investments. Relatively speaking, I am more focused on Aofei Entertainment and Fenda Technology, but currently, the technical aspects still require waiting.
| Segment | Listed Company | Related Business Layout |
|---|---|---|
| Midstream (Core Product Manufacturing) | Aofei Entertainment (002292) | A leading traditional toy company, leveraging its rich IP resources and manufacturing capabilities to layout AI toys through a “Technology + IP” model, promoting the intelligent upgrade of toy categories. |
| Shifeng Culture (002862) | Launched AI Magic Star products, based on AIGC technology and adapted for children’s dialogue scenarios through secondary training with the Doubao large model; holding popular IP licenses such as Pokémon and Super Wings, focusing on “AI + Companionship” and “AI + Education” directions. | |
| Tom Cat (300459) | Launched AI Companion products, developed a family-specific AI vertical model in collaboration with Xihu Xincheng, featuring emotion recognition and bilingual dialogue capabilities. After its launch, it performed well on the Douyin toy model rankings, with overseas business accounting for 76.82%. | |
| Xinghui Entertainment (300043) | As a traditional toy enterprise, it is accelerating its entry into the AI toy field by leveraging its existing industrial foundation and enhancing product technological premium through industry chain collaboration and IP operation. | |
| Gaole Co., Ltd. (002348) | Relying on Guangdong’s complete toy supply chain, it is laying out AI toy-related manufacturing businesses, leveraging its manufacturing advantages to participate in the competitive landscape. | |
| Huali Technology (301011) | Involved in AI toy-related fields, expanding into intelligent interactive toy businesses based on its experience in cultural tourism and entertainment equipment. | |
| Fenda Technology | Has shipped the first batch of companion AI desktop robots in collaboration with clients, focusing on the production and manufacturing of AI companion products, with subsequent production to proceed according to orders. | |
| Upstream (Technology/Core Component Supply) | iFLYTEK | Provides artificial intelligence technology support for the AI toy industry, with its voice recognition and natural language processing technologies facilitating efficient human-machine interaction in toys. |
| Goertek | As a key enterprise in the sensor field, its sensor products can be used in AI toys to collect user voice, actions, and other information, supporting the realization of interactive functions in toys. | |
| Weir Shares | Mainly engaged in semiconductor devices and related businesses, its sensor chips and other products can provide core component support for the hardware of AI toys. | |
| Cambricon | A representative domestic AI chip enterprise, its developed chips can meet the intelligent computing needs of AI toys, providing computational power support for smooth product operation. |
Reviewing the entire market, 90% of the concept sector indices are adjusting, with only 10% of concept stock indices in the red, indicating that the overall market’s profitability effect is quite mediocre. Of course, this is only from a short-term perspective. The CSI 300 and CSI 2000 have reached short-term support levels, while the CSI 500, CSI 1000, and STAR 50 indices have all fallen below the 60-day line. If they cannot recover quickly, a cautious outlook remains. Specific stocks need to be analyzed individually.On the market, the aquatic product sector index is very strong, with concept sector indices rising nearly 10% during the day, and individual stocks basically all hitting the limit up, but the overall transaction volume is still less than 7 billion, which is a typical niche concept. The technical and news aspects are very coordinated, and it may continue for a while, but I basically do not participate in this area. However, I noticed that the mid-line stock Zhongguang Nuclear Technology, which was recommended earlier, is also in the aquatic product concept sector, which makes me curious. I still haven’t figured out what the relationship is between that stock and aquatic product farming.The market is still in adjustment, and at this time, it is even more important to adhere to systematic discipline and operational plans. Do not be influenced by various media’s emotional bullish or bearish views, but rather carefully review the market’s trading data and make a serious trading plan based on your holdings.