With the advancement of a new round of technological revolution and industrial transformation, the concept of new productive forces—new quality productivity—has taken center stage in history. New quality productivity is characterized by innovation playing a leading role, breaking away from traditional economic growth methods and paths of productivity development, featuring high technology, high efficiency, and high quality, aligning with the advanced productive force characteristics of the new development concept.
New quality productivity represents the evolutionary direction of advanced productivity and has quietly emerged across various industries. In today’s ubiquitous display industry, a new round of technological revolution and innovation is also unfolding around new quality productivity.
Currently, new display technologies represented by TFT-LCD and AMOLED are the main forces in the display industry. The most mainstream display application products still focus on mobile phones, pads, laptops, monitors, and televisions, which have relatively fixed requirements for display devices and materials. However, for some non-mainstream applications, due to the varying application scenarios, personalized requirements are placed on panel manufacturers and material suppliers, necessitating unconventional solutions for these non-mainstream application scenarios.
It is reported that the DIC AWARD 2024 International Display Technology Innovation Award has recently entered the public announcement stage, showcasing various innovative non-mainstream technologies and products.
Display Device Products
Among the products announced for the DIC AWARD 2024 International Display Technology Innovation Award, BOE (China’s BOE Technology Group) has launched the “Curved OLED Haptic Feedback” technology. This technology reproduces the real tactile feedback of buttons, knobs, dials, and sliders on the display screen. As in-vehicle displays evolve towards larger screens, multi-screen setups, and smart features, this touch function screen not only meets the personalized product needs of car manufacturers but also enhances the performance, functionality, and usability of in-vehicle displays.
BOE (China’s BOE Technology Group) Curved OLED Haptic Feedback Technology
Tianma Microelectronics has submitted the “13-inch Rollable” technology product, which is a 13-inch retractable OLED display independently developed by Tianma. This technology also targets the automotive display field, providing car manufacturers with a highly energy-efficient, visually attractive, and design-flexible display platform through these innovative flexible OLED technologies. Currently, there are no similar rollable flexible products in mass production on the market, and this rollable OLED screen offers greater design freedom and better visual effects.
Tianma Microelectronics 13-inch Rollable Product
In terms of power consumption reduction, Visionox has submitted the “Intelligent Partition Multi-Frequency Technology.” Based on LTPO technology and devices, the partition multi-frequency technology divides a screen into multiple zones, using low frequency for static display areas and high frequency for dynamic display areas, further reducing IC power consumption. Visionox completed the development of the horizontally adjustable partition technology in July 2023 and produced samples, marking a first in the industry. This technology is expected to achieve mass production by the end of 2024 and will fully dominate the high-end market as LTPO 3.0 technology.
Visionox Intelligent Partition Multi-Frequency Technology
From the more than 30 device technologies submitted for the DIC AWARD 2024 International Display Technology Innovation Award, it can be seen that various panel companies are innovating in product performance, product form, production methods, application fields, and continuously introducing various new technologies. While some technologies remain relatively niche and non-mainstream, they may still have the potential to become widely used in the future.
Display Application Products
In terms of display application products, HKC has submitted the “Surround Vision Rainbow Screen Mural TV (100 inches).” Imagine a 100-inch super-large screen with a seamless mural that fits the wall, providing a visual effect comparable to OLED for high-end decoration, shopping malls, and other application fields, but at a much lower price.
HKC 100-inch Surround Vision Rainbow Screen Mural TV
Japanese panel company JDI has submitted the “LumiFree: New Light Control Technology” product, which is the world’s first product using liquid crystal panel technology to control the lighting fixture’s light distribution characteristics in both horizontal and vertical directions. The release of this product will allow users to switch and change the lighting angles according to their requirements via serial port/Bluetooth communication modules, reducing power consumption and emissions. This technology opens up new application fields for liquid crystal panels and provides new ideas for panel companies’ business transformation.
JDI LumiFree: New Light Control Technology
Strong>Visionox has submitted the “World’s First AMOLED Under-Display Directional Sound Integration Technology,” which is an innovative integration of AMOLED display technology and directional sound technology. Currently, electronic products primarily focus on visual privacy by limiting the viewing angle to prevent peeking, while this technology addresses auditory privacy.
Display Material Products
In the material category submissions, Rainbow Co., Ltd. submitted the “G8.5+ Substrate Glass” product. Currently, the domestic liquid crystal panel production capacity has exceeded 230 million square meters per year, with the 8.5/8.6 generation panel capacity accounting for 60% of the total domestic capacity. Before 2019, domestic glass companies were unable to produce 8.5 generation substrate glass. With the support of national key R&D programs and other national initiatives, Rainbow Co., Ltd. has formed the core technology and manufacturing process for G8.5+ overflow method substrate glass through independent innovation and integration, significantly increasing production capacity over the past few years.
Rainbow Co., Ltd. G8.5+ Substrate Glass
Tommy Group submitted the “TCFG Organic Enhanced Non-Uniform Ultra-Thin Glass Flexible Composite Cover” applicable to the foldable screen product market. The foldable screen smartphone market has seen rapid growth in recent years. Statistics show that global foldable smartphone shipments were only about 500,000 units in 2019, which has increased to 16.7 million units by 2023, and it is expected to exceed 100 million units by 2027.
Tommy Group TCFG Organic Enhanced Non-Uniform Ultra-Thin Glass Flexible Composite Cover
Hengmei Optoelectronics submitted the “Domestic Low Moisture Permeability PMMA Optical Film and Polarizer.” Currently, mainland China’s liquid crystal panel production capacity accounts for over 70% of the global total, and domestic polarizer production line planned capacity has exceeded 390 million square meters per year, also accounting for over 70% of the global market. The realization of domestic PMMA optical film plays an important role in helping polarizer companies strengthen domestic material procurement and reduce upstream raw material costs.
Hengmei Optoelectronics Domestic Low Moisture Permeability PMMA Optical Film and Polarizer
Display Equipment Products
In the equipment category submissions for the DIC AWARD 2024 International Display Technology Innovation Award, SMC submitted the “Energy-Saving Pressure Boosting Valve.” For screw-type and piston-type air compressors, typically, lowering the output pressure by 0.1MPa can save 7-10% of electricity consumption. Currently, 95% of equipment in panel factories requires pressure below 0.5MPa, with only 5% needing above that pressure. The SMC energy-saving pressure boosting valve can provide localized boosting in areas where high pressure is needed, allowing factories to lower the output pressure of air compressors and reduce operating costs. This energy-saving pressure boosting valve has a positive impact on saving energy, enhancing product competitiveness, and contributing to the national agenda for green and energy-saving development.
SMC Energy-Saving Pressure Boosting Valve
Anhui Yuehao Electronics submitted the “Magnetron Sputtering Coating Equipment for Semiconductor Display Masks” used for depositing metal chromium or chromium compounds on the surface of mask substrates, which is key process equipment. According to statistics, the global mask market is approximately 42.275 billion yuan in 2023, and it is expected to reach 57.52 billion yuan by 2029. Among the investment composition for mask production lines, coating equipment accounts for about 10%. Currently, domestic magnetron sputtering coating equipment for semiconductor display masks relies heavily on imports, mainly monopolized by Japanese equipment companies. The development of domestic magnetron sputtering coating equipment can not only reduce the construction costs for domestic mask companies but also improve maintenance efficiency.
Yuehao Electronics Magnetron Sputtering Coating Equipment for Semiconductor Display Masks
Zhuhai Zhenxiang Optoelectronics submitted the “Roll-to-Roll UV Transfer Equipment” using the most advantageous ultraviolet nano-imprinting technology. According to market forecasts, the nano-imprinting market is expected to reach 3.3 billion dollars by 2026, with a compound annual growth rate of 17.74% from 2021 to 2026. Nano-imprinting equipment can be used in various application fields for optical functional films, such as 3D displays, reflective films, and anti-peeping films. Furthermore, the roll-to-roll UV transfer equipment can play a crucial role in the production of core optical components in advanced optical systems, advanced display technologies, and AR/VR, serving as an important manufacturing technology to promote the industrialization of XR terminal products and also used for providing smaller unit structures for LED and curved display manufacturing, aiding the advancement of Mini/Micro LED technologies.
Zhenxiang Optoelectronics Roll-to-Roll UV Transfer Equipment
(Source: Display World, Image Source: Internet. This article is produced by the Qingdao West Coast International Investment Promotion Center, please indicate the source when reprinting.)
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