Abstract:Guided by the idea of promoting the creative transformation and innovative development of excellent traditional Chinese culture, researching and refining the paths of traditional cultural innovation and development is an important task for advancing the construction of modern Chinese culture. Based on the development history of Jingxi Bougainvillea culture in Guangxi Zhuang Autonomous Region since the 1980s, this study employs an embedded development analytical framework to present its local path and internal mechanisms of ‘double innovation’ through three dimensions: market, production, and creation. The research concludes that the core of Jingxi Bougainvillea culture’s innovative development lies in adhering to the internal logic of ‘multi-entity interaction – disembedding adjustment – dynamic balance’. The key is to maintain the subjectivity of local traditional culture while creatively embedding the benefits of marketization, machine production, and technology in the internet age into local society, achieving dynamic balanced innovative development through the participation and adjustment of multiple entities.
Keywords:Embedded development; Traditional craft innovation; Local path; Bougainvillea culture
