The Rise of AI Colleagues: How Humans Compete with Robots?

The Rise of AI Colleagues: How Humans Compete with Robots?

Xiao Zhao is the creative director of an advertising company, and despite his young age, he has already accumulated five years of work experience. Every day, he is busy with meetings, client communications, and creative planning, and he has long been accustomed to a fast-paced work life. Although the work pressure is high, he feels … Read more

The Flying Food in Advertisements is Not Computer Graphics: Military Equipment Used in the Filming Process

The Flying Food in Advertisements is Not Computer Graphics: Military Equipment Used in the Filming Process

This article is reprinted from the public account “Bringing Science Home” (ID: steamforkids) Author: Meitu Jun Is the delicious food flying in advertisements real or just computer graphics? Today, we will answer this question for you. Steve Giralt is a well-known advertising photographer who has shot advertisements for many famous brands such as Cadillac, Kroger, … Read more

The Growth Process of a DSP: A Review of the MobCastle Development Journey

The Growth Process of a DSP: A Review of the MobCastle Development Journey

In 2016, Lory, the General Manager of the MC Platform Division at MobCastle, and his team focused on one thing: developing MobCastle. This is a mobile advertising platform based on the iOS system, focusing on e-commerce/gaming effects/tools, helping clients capture high-quality, non-incentivized users. Recently, Morketing had an in-depth conversation with Lory, a “practical expert,” exploring … Read more

The Rising Costs of Information Flow/DSP: A Distortion of Human Nature or a Moral Decline?

The Rising Costs of Information Flow/DSP: A Distortion of Human Nature or a Moral Decline?

Click to Follow ▲ Ai Qi SEM Knowledge | Experience | Information | Resources Four Major Sections From SEM to Integrated Internet Marketing Author: Bai Dongli, CEO of Re Yun Data WeChat Official Account: Re Yun Data This article is part of a series aimed at providing a deeper understanding of “user acquisition” through real … Read more