AR-HUD

China Automotive Data: A Look Ahead at Essential Automotive Configurations

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China Automotive Data: A Look Ahead at Essential Automotive Configurations

Introduction In recent years, the automotive industry has faced severe product homogenization and increasingly fierce competition. Trends such as intelligence, connectivity, enhanced user experience, and personalization continue to challenge traditional automotive product development strategies. How to seize the forward-looking market and enhance product core competitiveness has become a focal point for many enterprises. China Automotive … Read more

Display Technologies in Smart Cockpit Architecture and Chips

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Display Technologies in Smart Cockpit Architecture and Chips

This article is approximately 10,678 words long. Author | Rick 1. Overview In the development of smart cockpits, the number of displays has increased, and the resolution and size of the displays have also grown larger. This is an irreversible trend. Traditional cockpit displays require a main chip to support each screen, which is not … Read more

Industry Research | Applications of Virtual Reality Technology in the Automotive Industry

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Industry Research | Applications of Virtual Reality Technology in the Automotive Industry

With the rapid development of electrification, connectivity, intelligence, and sharing in the automotive market, virtual reality (VR) technology has been widely applied in the automotive industry. Major manufacturers such as FAW, Changan, and Geely are actively laying out their VR strategies in the automotive field, continuously experimenting in areas such as VR reviews, VR scenarios, … Read more