The high-end smart wearable market still has significant potential for exploration, which can bring higher profits to companies.
Written by ｜ Dongdian TechnologyAuthor ｜ Huang ChenTypesetting ｜ Miziko
This article is expected to take 8 minutes to read.
As the smart watch market gradually matures, competition in the mid-to-low-end market has become saturated, with severe product homogeneity and significantly compressed profit margins. However, the high-end market still has considerable potential for exploration, which can provide companies with higher profit margins.
According to the latest “Global Wearable Device Quarterly Tracking Report” released by IDC, the global wrist-worn device market shipment reached 45.6 million units in the first quarter of 2025, a year-on-year increase of 10.5%. This growth is attributed to the strong recovery in key markets such as Western Europe, the United States, Latin America, and the Asia-Pacific region (excluding India), along with significant demand driven by subsidies in China. In the first quarter of 2025, the shipment volume in the Chinese market reached 17.6 million units, a year-on-year increase of 37.6%.
In the current consumer market, the price range of smartwatches varies widely. Most products are priced between 1,000 yuan and 4,000 yuan, while brands become scarce when prices exceed 6,000 yuan. High-end series from brands like Apple, Huawei, Garmin, and Vertu dominate this price range. However, recently, Dongdian Technology noticed a brand named Vinsbäh, which has managed to penetrate the core business districts of first-tier cities that many brands dream of entering, with one of its women’s watches priced at 9,199 yuan, and even higher-end custom models available.
Vinsbäh’s history dates back to 1933, originating from a jewelry workshop named Meyer in Germany. Influenced by young sculptor Erdmann von Meyer, the workshop gradually ventured into watch manufacturing and successfully developed its own movement, “Erdmann,” thus beginning its path in luxury watch development.
Vinsbäh emphasizes aesthetic presentation and material selection in its design, with each watch having corresponding design considerations. It is understood that the exterior design is completed by a French team, drawing inspiration from natural landscapes and historical cultures. In terms of craftsmanship, the watches incorporate jewelry inlay techniques, paired with high-quality gemstones. For example, the design of the DOF6M Luxe Gold series references the scene of sunset glow, using a diamond light ring inlay method; the DOF6M Plus Munich Gold series draws inspiration from the color style of Neuschwanstein Castle, with a rose gold case that complements the gemstones.
In terms of material selection and production, the watches use aerospace-grade titanium and high-precision ceramics. Titanium is applied in the DOF7, Fitness2, and Runner2 series due to its lightweight, strong, and corrosion-resistant characteristics; high-precision ceramics are used for the bezel and case back, providing wear resistance and skin-friendly properties.
Vinsbäh combines craftsmanship design with smart functions, also featuring corresponding configurations in technology applications and health management. It employs aerospace-grade technology, with a unique algorithm built-in, integrating a wealth of sports training and data analysis content, capable of providing advanced metrics such as training status, fitness level, maximum oxygen uptake, and recovery time, offering relevant guidance for users’ exercise.
In terms of health monitoring, its products integrate multiple functions including heart rate monitoring, blood oxygen monitoring, sleep monitoring, breathing training, and sedentary reminders. The DOF6M series, specifically for female users, additionally includes six exclusive functions such as UV monitoring, temperature monitoring, and menstrual cycle tracking to meet women’s specific health needs.
In terms of sports endurance and positioning, Vinsbäh supports nearly 30 sports modes and is equipped with mainstream positioning systems (GPS + GLONASS + BeiDou + GALILEO + QZSS), achieving high-precision positioning and navigation in various environments. The DOF6 series also employs solar charging technology, helping to alleviate battery concerns.
In recent years, marathons have become a trend, and Vinsbäh has even created a dedicated smart sports watch series, Runner2, specifically for marathon enthusiasts. This series weighs as little as 43g and is only 11.4mm thick, providing professional features such as marathon training plans and fall detection.
Conclusion
From an industry development perspective, Vinsbäh’s exploration in the high-end smartwatch field demonstrates the possibility of integrating traditional craftsmanship with modern technology. Relying on its historical accumulation, it has formed differentiated competitive advantages in design, materials, and functions, which not only aligns with the high-end market’s demand for quality and individuality but also provides a way for the industry to open up high-end tracks amidst homogeneous competition. With the ongoing trend of consumption upgrading, products that balance luxury attributes with smart experiences may become important growth points in certain niche markets, and market feedback will further test the sustainability of its development path.
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