Following smart TVs, are smartphone manufacturers now targeting smartwatches? Recently, Xiaomi released its first smartwatch, which has sparked discussions due to its starting price of 1299 yuan, “multiple configurations that outperform the Apple Watch,” and a similar appearance. OnePlus’s product manager also commented on Weibo.
The OnePlus product manager stated: “It is very difficult to ‘copy’ Apple’s products. It is worth striving to replicate, especially the experience and product culture, such as a great light-sensing experience and excellent haptic feedback. After copying, users should not criticize a brand for shamelessly making haptic feedback as good as Apple’s.” The shape of the Watch does not fall within the scope of plagiarism.“
Unexpectedly, just a few days later, the design of OnePlus’s first smartwatch was leaked, indicating that OnePlus also wants a piece of the pie… However, unlike the square dial of the Xiaomi watch, the OnePlus smartwatch features a round dial design, which is very simple overall. Notably, the strap seems to adopt an automatic adsorption design, and it is rumored to target the high-end market like OnePlus phones, with a price around 2000 yuan, possibly running Google’s WearOS, and expected to be released alongside the OnePlus 8.
Image source: Strategy Analytics
It is worth mentioning that today, the market analysis firm Strategy Analytics also released a report on global smartwatch shipments for the third quarter of 2019, which shows that the top three global market shares are Apple Watch, Samsung, and Fitbit, with Apple occupying nearly half of the market, leaving about one-third for others, indicating significant market potential.
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