The Explosive ‘A Asks B Plants C Harvests’ Strategy on Xiaohongshu! Three Accounts Collaborate for Precise Marketing
1. What is ‘A Asks B Plants C Harvests’? A Three-Step Breakdown of the Underlying Logic
- A Account: Initiating Topics to Drive Traffic
- What to do: Pretend to be an ordinary user asking questions, specifically targeting local or industry hot topics
- Examples: ‘Which barbecue restaurant in Changchun is the best? Local recommendations, please!’ ‘Sensitive skin needs a reliable foundation! Sisters who have used it, please share!’ ‘Rental pitfalls in Nanshan, Shenzhen! Are there any cost-effective communities?’
- B Account: Acting as a Promoter to Generate Interest
- How to operate: Comment under A’s post, pretending to be a real user sharing experiences
- Key techniques: ✓ Provide details: ‘I just went to XX barbecue restaurant last week, the grilled pork belly wrapped in lettuce was amazing, only 60 per person’ ✓ Provide proof: Share order screenshots, product photos (like foundation application results) ✓ Encourage interaction: ‘Their spicy stir-fried clams are a must-try! Does anyone want to know the address?’
- C Account: Acting as a Hook to Direct to Private Domain
- How to collaborate: Use a secondary account to ask follow-up questions under B’s comments, then tag C account
- Standard script: The secondary account asks: ‘Sister! Where is the barbecue restaurant you mentioned? Please provide the address!’ B replies: ‘Just ask @C account, he is the manager/customer service, I always book through him’
2. Why is this strategy so effective? Three Major Advantages Targeting User Psychology
- Breaking Down Trust Barriers
- 100 times stronger than self-promotion: Users trust ‘recommendations from strangers’ much more than hard-sell advertisements
- Precisely Targeting Potential Customers
- Those who actively comment asking for addresses are all high-intent customers, directly leading to private domain conversions
- Low-Cost Account Setup Tool
- Only three accounts are needed, no real people need to appear, suitable for all industries like travel, beauty, real estate, etc.
3. Practical Pitfall Avoidance Guide: Three Mistakes That Will Waste Your Efforts
- Account Packaging Must Be Realistic
- A/B/C accounts must look like real users: ✓ Use real person/scenery images for avatars, do not use logos ✓ Post a few daily updates on the homepage, do not leave the account empty
- Interaction Rhythm Must Be Natural
- Do not comment immediately after posting a question, a gap of 1-2 hours feels more authentic
- Do not rush the secondary account’s follow-up questions, wait for other users to interact first
- Traffic Generation Scripts Should Not Be Too Forceful
- Do not say ‘Add me on WeChat’, say ‘Ask @C account for the location’
- C account’s homepage should leave WeChat/contact information to guide private messages
4. Case Study: How Do Real Estate Agents Play This Game?
- A account asks: ‘Looking to buy a house in Pudong, Shanghai, budget 3 million, any recommended communities?’
- B account comments: ‘I just bought in XX community, 70 square meters two-bedroom, close to the subway, sales @C account is very reliable, helped me negotiate 50,000 off’
- The secondary account follows up: ‘Really? How much is the agency fee? Please introduce!’
- Result: C account attracted 20 groups of precise customers within a week, closing 2 deals
Conclusion: Xiaohongshu is essentially a ‘trust economy’. Instead of spending money on advertisements, it is better to use the ‘A Asks B Plants C Harvests’ strategy — let ‘strangers’ praise your products and have customers actively seek you out to buy. This is the secret to traffic on Xiaohongshu! Once you learn it, go practice, and remember not to log in to all three accounts from the same IP address!
