Conclusion in one sentence: “Computing power is not only in the data center but also in your pocket and on your desk.” The explosion of edge SoCs (including NPUs) comes from three forces: Platform Barriers (Apple/Google/Microsoft embedding functional tickets into chip specifications), User Demand (privacy/low latency/offline), and Cost Optimization (cloud inference is too expensive). This is followed by the multi-terminal penetration of AI smartphones/AI PCs/AI wearables, and the A-share industry chain from upstream packaging and testing to SoC design is currently in a structural opportunity period.
Quick Overview of Conclusions
- Technical Route: Edge SoCs adopt a heterogeneous integration of CPU (mostly Arm/RISC-V) + GPU/DSP + NPU + ISP + connectivity, combined with ONNX Runtime / Core ML / Android GenAI APIs (Gemini Nano) and other software stacks; the industry focuses more on effective speed/power consumption/memory bandwidth, rather than just looking at TOPS.
- Demand Driven:
- Platform Barriers: Microsoft’s Copilot+ PC requires ≥40 TOPS NPU; Apple’s Apple Intelligence is only available on A17 Pro / M series and above; Android accelerates Gemini Nano and GenAI APIs for “local intelligence.” These three directly determine the shipment structure and installation volume.
- User Side: privacy/low latency/offline robustness; Vendor Side: decreasing cloud costs and differentiated selling points.
- Market Size and Penetration:
- AI PCs: Expected shipments in 2025 will exceed 100 million units, accounting for about 40%; in 2028, 205 million units.
- AI Smartphones: In 2025, the proportion of “AI capabilities” is expected to exceed 30%+; the total smartphone market in 2025 is approximately 1.24 billion units, with steady quarterly growth.
- A-share Value Chain
- SoC Design: Rockchip/AmLogic/Guokai Micro/Fuhang Micro/Guoxin Technology/Hengxuan/Leixun/Zhongke Lanxun/Juxin/Ankai Micro/Xingchen/Broadcom Integration/XinHai Technology, etc. (varied segments, AI multimedia/low-power wearables/connectivity, etc.).
- Manufacturing/Testing: SMIC (wafer), Changdian Technology/Tongfu Microelectronics/Huatian Technology (advanced packaging, AI-related substrates/FCBGA/SiP).
- Competitive Barriers: IP/instruction set and ecosystem (Arm/RISC-V), edge AI toolchains (Core ML/ONNX/TFLite/vendor SDKs), customer certification and power management capabilities.
- Policies and Standards: The State Council’s “AI +” initiative emphasizes smart terminals (phones/computers/wearables), setting popularization goals for 2027 and 2030; MLCommons MLPerf (Edge/Tiny) is gradually becoming a universal benchmark for energy efficiency/performance.
- 12–24 Month ScenarioBenchmark: AI PCs and AI smartphones will jointly drive the penetration of edge NPUs, resonating with upstream advanced packaging and domestic SoC design; Optimistic: AI glasses/headphones and other new hardware iterations accelerate; Conservative: changes in platform API barriers and macro consumption slowdown.
1. Definition and Technical Route
SoC is “putting a small computer into a chip”: CPU for general computing, GPU/DSP for multimedia and signal processing, NPU specifically for running neural networks, plus ISP (image), baseband/Bluetooth/Wi-Fi, and other modules. The core of edge AI is to make space in this SoC, connect to faster NPUs, and more efficient memory/bandwidth.
- NPU Evolution: From convolution-dominated to supporting Transformer/attention, Arm Ethos-U85 is clearly aimed at edge Transformer; wearable SoCs (like Hengxuan BES2800) have integrated NPU + Wi-Fi/BLE.
- Toolchain: Commonly used on mobile ONNX Runtime (including Mobile/NNAPI EP), Apple Core ML, Android GenAI APIs + Gemini Nano; they serve as the “highway” for “model → device”.
- Platform Barriers (Very Critical):
- Windows Copilot+ PC: New features generally require ≥40 TOPS NPU → directly boosting the demand for the next generation of PC SoCs in 2024/25 (e.g., Snapdragon X series 45TOPS).
- Apple Intelligence: A large number of edge functions are only available on A17Pro / M1+ and above devices.
- Android: Promotes Gemini Nano (local large models), developers access through GenAI API.
2. Demand and Applications: Why Go “Edge”?
- Experience: Low latency (camera/subtitles/call summaries/screen understanding), offline availability (travel/weak networks), privacy (data does not leave the device). Both Apple and Google’s official pages emphasize “local” and “privacy” as core selling points. Cost: Cloud inference is costly per instance, and peak concurrency is expensive; moving common inference to the edge is a clear way to reduce costs and increase efficiency (Microsoft/Google’s localization routes essentially do this).
- “Platform Ticket” Logic: Without 40+ TOPS NPU (PC)/without a new generation of neural engines (iPhone/Mac)/without Nano capabilities (Android), many new features cannot be introduced → shipment structure is passively upgraded.
3. Policies and Standards
- China: Deeply Implementing“AI +” Initiative (2025.8)
- Clearly proposesAI smartphones and computers, smart wearables as “new generation smart terminals,” and sets 2027/2030 popularization rate targets, providing policy backing for the edge ecosystem.
- Industry Benchmark:MLCommons / MLPerf (Edge/Tiny) is gradually becoming a public measure of edge performance and energy efficiency, with new results released in 2025 for version 5.0.
- Platform Specifications: Microsoft has announced the NPU capability thresholds and development guidelines for Copilot+; Android is gradually migrating NNAPI to the new GenAI route; Apple uses Private Cloud Compute + Core ML to define boundaries.
4. Market Size and Penetration (2025E–2028E)
- AI PCs: In 2025, shipments of AI-capable PCs are expected to exceed 100 million units (about 40% market share), and in 2028, 205 million units (24–28 years 44% CAGR).
- Smartphones: In 2025, global shipments are expected to be ~1.24 billion, with low growth; the proportion of “GenAI/AI-capable” smartphones in 2025 is expected to be 30%+, which is a consensus direction among mainstream institutions.
- AI Wearables/New Terminals: Smart glasses are experiencing rapid growth in shipments, with domestic and international brands intensively releasing products; A-share wearable SoC/connectivity chip manufacturers are benefiting (institutional/IDC data metrics).
5. Value Chain and Representative Companies (Including A-shares)
5.1 Global Ecosystem
- IP/Instruction Set: Arm (Ethos series NPU, v9 architecture), RISC-V (gradually in wearables/MCU/camera SoCs).
- Platform Providers:Microsoft Copilot+ PC (≥40 TOPS), Apple Intelligence, Android Gemini Nano.
- SoC/PC: Qualcomm Snapdragon X (45 TOPS), AMD/Intel’s next-generation NPU PCs.
5.2 Key Examples in A-shares (Not Investment Advice)
|
Company |
Main Track/Product |
Advantages and Progress (Related to Edge AI) |
|
Rockchip |
Multimedia SoC (e.g., RK3588/NPU about 6TOPS) |
Strong video encoding/decoding/ISP, rich NPU adaptation solutions; clients in education tablets, robots, etc. are iterating edge AI. |
|
AmLogic |
Set-top boxes/multimedia/AIoT SoC |
One of the leading high-performance multimedia main control manufacturers, expanding AIoT scenarios (institutions/media have repeatedly included it as a core company in A-share SoCs). |
|
Guokai Micro/Fuhang Micro/Xingchen |
Security/image ISP/SoC |
Focusing on ISP/video SoCs, adapting edge algorithms, benefiting from “local video understanding.” |
|
Guoxin Technology |
General processing/specialized SoC |
Domestic route + security/industrial control application penetration. |
|
Hengxuan Technology |
Wearable/audio/glasses SoC |
BES2800 (6nm, integrating NPU+Wi-Fi/BLE) has been mass-produced, accelerating the landing of AI headphones/watches/glasses. |
|
Leixun Technology |
Wi-Fi/BLE SoC (ESP32 series) |
ESP32-S3 includes vector instructions/AI acceleration libraries, highly adaptable for edge inference (lightweight models). |
|
Zhongke Lanxun/Juxin/Ankai Micro |
Low-power audio/wearable SoC |
Upgrades in TWS/watches/toys/learning machines drive demand for “low power + inference.” |
|
SMIC |
Wafer foundry |
Domestic leader, advanced/mature process collaboration to expand edge SoC production. |
|
Changdian Technology/Tongfu Microelectronics/Huatian Technology |
Advanced packaging/testing |
Platforms such as SiP, FCBGA, Chiplet/2.5D/3D are improving, benefiting AI terminal SoC/substrate packaging. |
6. Competitive Landscape and Barriers
- Ecological Binding: Who adapts faster to the edge AI routes of Apple/Android/Windows (Core ML / GenAI APIs / ONNX Runtime + NPU EP) will find it easier to secure customer mass production.
- Effective Value of Computing Power: Focus on latency/power consumption/bandwidth/memory and quantization (INT8/INT4), rather than just comparing TOPS. The public results of MLPerf Edge/Tiny are becoming a reference for customers.
- IP/Compliance Risk Management: The licensing game between Arm and OEM chip manufacturers remains one of the industry variables (recent litigation results between Arm and Qualcomm remind us that legal and ecological certainty = valuation anchor).
- Supply Chain:Advanced packaging/substrates/yield and Wi-Fi/Bluetooth/storage supply elasticity determine the cost and delivery of edge products.
7. Key Risks
Main Risks
1)Platform strategy changes (e.g., API migration, functional threshold adjustments); 2)Macroeconomic and consumer recovery falling short of expectations; 3) Supply-side (foundry/testing/substrate) and geopolitical/compliance; 4) Misreading TOPS metrics leading to product capability mismatches.
8. Future 12–24 Month Scenarios and Configuration Suggestions (Not Investment Advice)
Benchmark Scenario (Highest Probability)
- AI PCs will continue to grow (in 2025, >100 million units, further increase in 2026), driving ≥40 TOPS NPU to become standard; both Android and Apple will iterate edge capabilities quarterly.
Configuration: ① High-performance multimedia SoCs (mid-to-high-end edge inference and video capabilities); ② Advanced packaging/SiP/FCBGA (with the complexity of AI terminals increasing); ③ Low-power wearables/connectivity SoCs (TWS/watches/glasses).
Optimistic Scenario
- AI glasses/headphones become a true “second growth curve,” with the domestic “AI +” initiative creating real demand in consumer electronics; A-share wearable SoCs and connectivity chips see both volume and price increases. Increase investment in wearable SoCs and connectivity chips (Bluetooth/Wi-Fi).
Conservative Scenario
- Weak macro consumption + changes in platform thresholds/API + supply disruptions; AI functionality usage rates fall below expectations, leading to insufficient upgrade drives. Defensive: Leaders in advanced packaging/multi-client multi-category companies, those with more stable cash flow and R&D intensity.
Stock Selection Key Points
- Technical Strength: NPU architecture/bandwidth/power management, model toolchain adaptation (ONNX/TFLite/Core ML/own SDK).
- Customer Structure: Whether to penetrate AI smartphones/PCs/wearables of first-line brands; multi-regional revenue; new product introduction rhythm.
- Manufacturing and Testing Collaboration: Process nodes/SiP and substrate assurance, yield and delivery.
- Policies & Compliance: Alignment with “AI +” landing scenarios, overseas compliance capabilities.
9. Chip Side “Ticket” and Examples
- A-share wearable SoC Example:Hengxuan BES2800 (6nm, integrating multi-core CPU/GPU/NPU + Wi-Fi/BLE) has been mass-produced, first launched in Samsung Buds3 Pro. Leixun ESP32-S3 provides vector instructions/ESP-NN libraries supporting lightweight inference.
Appendix: SoC Edge Computing Power Sector Risk/Opportunity Comparison Table (2025 Edition)
|
Company |
Core Advantages |
Main Application Scenarios |
Recent Market Performance |
|
Rockchip |
A-share AIoT SoC leader; NPU computing power 0.2–6 TOPs, supporting edge large models; high revenue growth |
Smart home, AI glasses, tablets, educational electronics |
2024 revenue 3.1 billion, net profit year-on-year +300%; stock price increase of 187% in the past year |
|
AmLogic |
Audio and video SoC market share leader; launched 6nm series products; supported by international orders |
Smart TVs, set-top boxes, AI video terminals |
2024 revenue 5.92 billion, net profit year-on-year +60%; in 2025, sales are expected to exceed 10 million units |
|
Hengxuan Technology |
Ultra-low power wireless AI SoC, deeply involved in wearables and Bluetooth audio; clients include Huawei, Xiaomi |
Smart watches, headphones, wearable devices |
Benefiting from the wearable market explosion, stock price increase of over 100% in the past year |
|
Leixun Technology |
Wi-Fi SoC leader; ESP32-S3 is the first Wi-Fi MCU supporting edge AI |
Smart home, IoT terminals, smart hardware |
A-share Wi-Fi SoC market share is the highest; stock price increase of over 120% in the past year |
|
Zhongke Lanxun |
Bluetooth audio SoC leader; partnered with ByteDance Volcano Engine to enter AI glasses |
Bluetooth headphones, AR/AI glasses, smart speakers |
Stock price increase of over 100% in the past year; frequent new product releases attract funding |
|
Fuhang Micro |
Visual processing SoC, leading in security monitoring, with ISP+NPU architecture |
Smart cameras, security monitoring, automotive imaging |
Security AI upgrades drive performance; stock price steadily rises |
Time is the best compound interest!