The annual IFA (Internationale Funkausstellung) in Berlin, Germany, is not only a battleground for global consumer electronics giants but also a barometer for future industry trends. In the past, this event was dominated by brands from Japan, South Korea, Europe, and the United States. However, in recent years, as Chinese brands have continuously refined their product technology and manufacturing capabilities, they are entering the core stage at an unprecedented speed and scale.
This year’s IFA will be a year of concentrated explosion for “Chinese power”: as the pioneer of RGB-Mini LED TVs and the only brand globally to achieve mass production of RGB-Mini LED TVs, Hisense will continue to lead the discourse on high-end picture quality; Ecovacs and Dreame will stir up a technological storm in the smart cleaning sector, while more Chinese manufacturers will bring disruptive innovations in home appliances and smart home fields.
● Hisense: Leading the Global Display into the RGB-Mini LED Era
As early as January this year at the CES International Consumer Electronics Show, Hisense introduced RGB three-dimensional color control LCD display technology, pioneering RGB-Mini LED TVs. At IFA 2025, multiple RGB-Mini LED TV products will also be showcased.
The Hisense RGB-Mini LED TV 116UX
As one of the world’s first mass-produced RGB-Mini LED ultra-flagship TVs, the Hisense UX represents the highest standard of current display technology, utilizing Hisense’s proprietary RGB three-dimensional color control LCD display technology to achieve 100% BT.2020 ultra-high color gamut coverage. Compared to traditional LCD and quantum dot technologies, it offers higher color purity and brightness performance, making the image closer to what the human eye can perceive. Additionally, with the increasing consumer demand for large screens, RGB-Mini LED can break limitations and achieve a size of 116 inches, which OLED cannot realize, providing not only excellent picture quality but also a larger viewing experience.
XinChip AI Picture Quality Chip H7
Supporting these advancements is Hisense’s self-developed XinChip AI picture quality chip H7, the world’s first chip capable of controlling both light and color simultaneously, along with RGB-Mini LED light-emitting chips. The XinChip H7 supports the industry’s highest mass production capability of 3×10240 partition control, with a color control precision of 108 bits, reaching the highest industry level. Through various dimming technologies, it overcomes the challenge of simultaneously controlling light and color with precision, allowing for more natural brightness levels and color transitions. The RGB-Mini LED light-emitting chip has also broken through traditional Mini LED bottlenecks in terms of luminous efficiency, lifespan, color deviation, and color purity, even outperforming QD-OLED in display effects.
● TCL: Showcasing Whole-Home Intelligence with AI Air Conditioners, Washing Machines, and Refrigerators
One of the highlights TCL will bring is the new generation of QD-Mini LED ultra-large screen TVs. Over the past few years, TCL has continuously invested in large screens, and this upgrade not only maximizes brightness, color, and contrast but also doubles the immersive experience and impact through mass production of ultra-large sizes.
In addition to TVs, TCL will also showcase its “whole-home intelligence” capabilities at IFA, including AI-powered air conditioners, washing machines, refrigerators, as well as smart home energy solutions and smart cockpit systems. The most anticipated might be the European debut of AI robots, which are expected to become true “digital partners” that can accompany and assist in smart homes.
For TCL, IFA is not just a stage to showcase the latest technology but also an opportunity to communicate its brand attitude with global consumers. Combining elements of the Olympics, what it wants to convey is quite simple: technological innovation is not just cold parameters and performance, but like sports, it pursues excellence while allowing everyone to feel passion and strength.
● Ecovacs: Bidding Farewell to Battery Anxiety with New Solutions for Large Homes
At IFA 2025, Ecovacs will also bring multiple products, including its flagship product of the year—the Deebot X11 series, along with various floor cleaning and window cleaning robots. This product was previously launched in China and has already sparked a wave of excitement, now set to take the international stage to showcase the latest breakthroughs in smart and versatile cleaning by Chinese floor cleaning robots.
The X11 series represents a “disruptive upgrade” in smart cleaning experience. It is equipped with a 6400mAh large-capacity battery and the industry’s first PowerBoost instant supercharging technology, allowing it to recharge 6% in just 3 minutes, completely solving the “battery anxiety” for cleaning large homes.
In terms of cleaning effectiveness, Ecovacs has equipped the X11 series with the OZMO ROLLER 2.0 constant pressure roller washing patent and the Lingxi 3.0 zero-distance edge technology, achieving deep cleaning without dead corners. Additionally, the Lingchan 3.0 anti-tangle technology, TruePass all-terrain four-wheel drive system, and BLAST hurricane dust removal system ensure stable and efficient operation in various home environments.
It is foreseeable that with the global launch of the X11 series, Ecovacs will create a new wave of smart cleaning at IFA 2025, adding a significant highlight to Chinese brands on the global home appliance stage.
● Dreame: Exploring a Full-Scene Ecosystem from Cleaning Robots to Home Audio
As a brand widely known for its cleaning appliances such as sweeping and mopping robots and cordless vacuum cleaners, Dreame seems to take an unconventional path, bringing four new categories of products—TVs, audio systems, monitors, and projectors—to Berlin, showcasing its complete home audio-visual ecosystem for the first time.
Unlike traditional TV manufacturers, Dreame’s logic is the opposite: it chooses to enter through the home cleaning angle and then attempts to connect the living room scene through audio-visual products, forming a cross-border combination of “cleaning + audio-visual”. This approach, while seemingly risky, precisely addresses users’ desire for scene synergy. In the trend of smart appliances pursuing scene interactivity, Dreame’s cross-border attempt undoubtedly provides a differentiated path.
However, smart cleaning remains Dreame’s core competency. At this IFA, Dreame will not only showcase a new generation of sweeping and mopping robots but will also launch lawn mowers and ground cleaning systems for the first time, further extending into scenarios like yards, balconies, and swimming pools. It is foreseeable that Dreame is transitioning from a “single cleaning tool” to a “full-scene smart cleaning ecosystem,” aiming to create a cleaning solution that covers both indoor and outdoor environments.
From sweeping machines to TVs, from household assistants to home entertainment, Dreame’s rapid expansion may exceed many people’s expectations. At IFA 2025, this global stage will see Dreame debuting in a new identity, becoming the most noteworthy “variable” among Chinese home appliance brands.
In conclusion:
From Hisense’s RGB-Mini LED leadership to TCL’s implementation of whole-home smart scenes, and the accelerated innovations by Ecovacs and Dreame in the smart cleaning sector, Chinese home appliance manufacturers are advancing towards the global market with different paths but equally determined steps. At IFA 2025, Chinese brands will no longer be mere “exhibitors” but will become important definers of future trends in the global consumer electronics industry. Whether it is breakthroughs in display technology, the evolution of smart homes, or the extension of cleaning ecosystems, Chinese power is set to be the most eye-catching presence in the Berlin exhibition halls.
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