Among the crowd during the torch relay of the 2023 Hangzhou Asian Games, one female entrepreneur stood out. Holding the torch high, her gaze was resolute, and her steps steady, she conveyed the brilliance of “Made in China” to the world. She is Wang Miaoyu, Vice Chairman and President of Haotaitai Group, a legendary businesswoman from Mianhu, Jiexi, Guangdong. In 2025, she was named one of Fortune’s “Most Influential Businesswomen in China,” writing an epic of struggle from a full-time housewife to an industry leader over her 26 years of entrepreneurship.
Profile Sketch
Wang Miaoyu
Wang Miaoyu, born in 1976 in Mianhu Town, Jiexi County, is the Vice Chairman and President of Guangdong Haotaitai Technology Group Co., Ltd. (hereinafter referred to as Haotaitai). In 2014, she was awarded the “Annual Influential Figure” by Tencent Home and recognized as “High-end Talent in Industry” by Guangdong Province. In 2023, she served as a torchbearer for the Hangzhou Asian Games, and in 2025, she was named one of Fortune’s Most Influential Businesswomen in China, representing the fields of smart home and consumer rights protection.
Company Profile
▲ Aerial view of Guangdong Haotaitai Technology Group Co., Ltd.
Founded in 1999, Haotaitai Group officially established itself with the revolutionary “Heart-to-Heart Structure” technology patent, filling a gap in China’s drying industry and rapidly promoting the popularization of drying products. Starting in 2005, the brand accelerated its growth, and “Haotaitai” became a household name among millions of families. From 2009 to 2016, it solidified its industry position with a leading stance, and in 2017, it was listed on the A-share main board. In 2023, it received the “5th Guangzhou Mayor Quality Award.” Now, this leading “home” brand, which has been deeply rooted for over twenty years, is expanding from fabric intelligent care drying products to the full-house smart home track, committed to changing and reshaping traditional home living with leading smart technology, allowing every family to enjoy the convenience and warmth brought by technology, and weaving a new picture of smart home life together.
Original Intention as a Torch, Moving Towards the Light
Born in 1976, Wang Miaoyu comes from a merchant family in Mianhu, Jiexi. The deep business tradition of Chaoshan has endowed her with a keen business sense; the hardworking spirit of Chaoshan people has made her shine early on. At a young age, she resolutely plunged into the business world, starting an aluminum alloy wholesale business in Jieyang. This valuable experience not only honed her business skills but also gave her a deep understanding of the properties of aluminum, sowing the seeds for her future entrepreneurship.
In 1996, the domestic drying equipment market was still blank, and the “hard demand” for drying, which is closely related to thousands of households, lacked systematic solutions and innovative products for a long time. With the unique keen insight of Chaoshan merchants, Wang Miaoyu and her husband, Shen Hanbiao, captured a historic opportunity to create a brand new category from this long-ignored huge demand gap.
The entrepreneurial journey was full of challenges. Facing difficulties such as a lack of industrial support, core technology gaps, and market development, the two always fought side by side. They overcame numerous obstacles, leading the team to work day and night to tackle core technologies; with solid product quality and firm market belief, they gradually opened up the national market. This entrepreneurial journey vividly illustrates the unique tenacity and courage of Chaoshan entrepreneurs—having both the courage to break through and the patience to cultivate; being practical and down-to-earth while daring to be the first.
Hard work pays off. In the first year of entrepreneurship, the first “Heart-to-Heart Structure” hand-cranked drying rack, which embodies the team’s hard work, was successfully developed. This revolutionary product, with its unique self-locking function, allows for easy lifting and lowering without shifting gears, completely solving the operational difficulties of traditional drying racks. “Just a gentle shake, and the clothes are dried”—with the promotion of spokesperson Lin Xinru, this catchy advertisement spread across the country, and the Haotaitai brand quickly rose as a new star in the industry. Once launched, the product achieved astonishing sales of over ten million yuan, marking a brilliant beginning for this entrepreneurial story illuminated by original intention and cut through waves with tenacity.
▲ Haotaitai Group has a professional e-commerce team.
Innovation as Wings, Brand as Foundation
Today, Haotaitai has developed into a leading smart home enterprise trusted by hundreds of millions of users, with brand value continuously rising, reaching 28.617 billion yuan in 2024, and has been on the “Top 500 Chinese Brand Values” list for ten consecutive years, fully demonstrating its deep market foundation and strong comprehensive strength.
In Wang Miaoyu’s view, innovation is the lifeline of enterprise development. Since the beginning of her entrepreneurship, she has insisted on investing more than 3% of annual revenue into research and development, aiming to build a solid technological barrier in the drying field. This dedication to innovation drives continuous product iteration and upgrades: from the revolutionary “Heart-to-Heart Structure” hand-cranked drying rack in 1999; to the launch of the first smart drying machine in 2004, leading the industry from the “mechanical era” into the “smart era”; to the introduction of the voice-controlled drying machine in 2014, achieving a new breakthrough in human-machine interaction; and finally, the launch of the 7 cm ultra-thin drying machine in 2022, simultaneously starting the full-house smart home strategic layout; the introduction of the first embedded ultra-thin drying machine in 2025 marks another milestone in technological advancement…
In the field of smart homes, Haotaitai’s new smart lock V86Max is equipped with 3D structured light facial recognition, achieving precise recognition in low light; the new V81ZMAX adopts vein unlocking, solving the fingerprint wear problem with a 0.5-second unlocking time. This series of breakthroughs not only consolidates its leadership position in the core drying field but also expands the product line into fabric care, smart security, and other diverse tracks, marking Haotaitai’s growth from a single drying brand to an industry pioneer providing diversified smart home solutions.
Behind continuous innovation is strong R&D strength and a strict quality assurance system. It is reported that Haotaitai has a professional R&D team of over 200 people, and the company has been recognized as a “National High-tech Enterprise” for five consecutive years. As an industry benchmark, Haotaitai has the only CNAS national-level laboratory in the industry. With strong R&D strength and technical support, Haotaitai has accumulated over 1,800 patents, forming core competitive advantages in smart drying, smart security, and other fields. Its unique “Five Hearts Quality Management Model” constructs a full-chain quality assurance from product design, production quality to after-sales service, and has thus won the “Guangzhou Mayor Quality Award.”
In addition to technological innovation, Wang Miaoyu also places great importance on corporate brand building. She often says, “Building a brand is like planting a tree; only when the roots are deep can the branches and leaves flourish.” Early in her entrepreneurial journey, when peers were mired in price wars, she foresightedly established a branding strategy, being the first in the industry to hire celebrity endorsements and place advertisements on CCTV, successfully capturing consumers’ hearts.
In marketing innovation, Haotaitai has also achieved remarkable results: in 2015, it pioneered the “Chinese Drying Festival,” cleverly integrating drying culture with brand communication; since 2017, the “Haotaitai Fan Festival” has become a highly influential brand IP, effectively enhancing brand traffic. The pace of brand internationalization is also solid: in 2022, Haotaitai proudly became the official supplier of the Hangzhou Asian Games, and Wang Miaoyu herself participated as a torchbearer, expressing her excitement, “This is not only an honor for the enterprise but also a pride for Chinese manufacturing.” Leveraging the global stage of the Asian Games, Haotaitai showcased the strength of Chinese smart homes to the world. In 2024, the brand’s influence reached new heights, thanks to deep cooperation with China Aerospace, further solidifying its image as a technology leader.
▲ In 2025, Haotaitai Group will launch its first embedded ultra-thin drying machine.
Shouldering Responsibility, Caring for the Hometown
Wang Miaoyu’s life trajectory revolves around two core words: “home” and “responsibility.” As one of the few female leaders in the technology industry, she not only breaks the glass ceiling with keen insight and tenacity but also transforms her deep care for “home” into the original intention of liberating women’s hands and a heartfelt commitment to her hometown, achieving a two-way journey of female power and hometown sentiment.
Driven by the belief of “inventing smart drying machines to liberate women’s hands,” Wang Miaoyu continues to innovate. From labor-saving hand-cranked drying racks to AI voice-controlled smart drying machines with mother-baby zones, and to smart locks that protect family safety, every product from Haotaitai reflects Wang Miaoyu’s delicate insight and deep care for women’s needs. With the power of technology, she effectively reduces the burden of housework for women, expanding their space for self-pursuit. This original intention also extends to corporate management: she implements flexible work systems, child education subsidies, and other warm policies, creating an inclusive growth harbor for female employees. Being named one of Fortune’s “Most Influential Businesswomen in China,” she humbly attributes the honor to all striving women and takes it as her mission to illuminate the path for more female entrepreneurs.
“No matter how far I go, my roots are always in Jieyang,” this deep-seated sentiment is always Wang Miaoyu’s most solid spiritual coordinate. The unbreakable homesickness inspires her to give back to her hometown in small ways, particularly in the field of education. She firmly believes that “knowledge is the key to changing destiny,” and this dedication is reflected not only in her charitable acts of building Haotaitai Hope Primary School and continuously improving educational conditions in her hometown but also in recent projects—Haotaitai Group donated over 1 million yuan to support the campus construction of Jingtan School in her hometown. In an interview, she happily revealed the news of the project’s launch, her words filled with concern for the educational cause in her hometown. In addition to financial donations, she actively promotes school-enterprise cooperation to cultivate urgently needed skilled talents in Jieyang, allowing her educational sentiment to take root and grow in a broader field.
Wang Miaoyu’s sense of responsibility and great love has long transcended regional boundaries. In 2008, during the Wenchuan earthquake, Haotaitai Group immediately donated 500,000 yuan to aid earthquake relief; during the pandemic, she donated 1 million yuan to the Hubei epidemic area through the One Foundation while also gathering urgently needed epidemic prevention materials for her hometown Jieyang, delivering care precisely to every corner in need. Her long-term companionship with her hometown is also reflected in daily investments: Haotaitai Group has established a special charity fund, focusing on hometown development year-round—funding bridge and road repairs in her hometown, continuously improving rural infrastructure; providing stable material support to elderly people in need, allowing hometown sentiment to permeate every aspect of rural revitalization.
As an entrepreneur from the Chaoshan region, Wang Miaoyu pours her wisdom into upgrading traditional industries in her hometown: “We must drive transformation with technological innovation and enhance quality with precision manufacturing concepts.” She also expressed her willingness to bring Haotaitai’s advanced technology and management experience back to her hometown to assist Jieyang enterprises in achieving high-quality development. She suggested that her hometown deeply excavate unique Chaoshan cultural resources to empower brand building, attracting more entrepreneurs who have gone out to return to their hometowns to start businesses, jointly activating the development momentum of their hometown.
As a mother, Wang Miaoyu integrates the warmth of her small family into every detail of product design; as a business pioneer, she transforms the original intention of liberating women’s hands into the power of industry change; as an entrepreneur who has gone out, she pours her great love into the future development of her hometown. In Wang Miaoyu, the delicacy, tenacity, and social responsibility of a female leader perfectly blend with the deep affection and responsibility of a child for her hometown. “I will always remember that I am the daughter who came from Mianhu”—from being an innovator who liberates women’s hands to a contributor to the future of her hometown, Wang Miaoyu uses “home” as the center, measuring the world with responsibility, allowing female power and hometown sentiment to become increasingly rich and brilliant through the tempering of time.
Hometown Voice
I am the daughter of Mianhu, no matter how far I go, my heart is always tied to Jieyang. Chaoshan people are brave and capable of winning; I started from the drying rack industry, relying on pragmatism and innovation, leading Haotaitai to expand into the smart home field. I have never forgotten the road I came from—to improve the quality of life for users and contribute to the construction of my hometown. Building schools and supporting education is my hope that more children can leave their hometown and give back to it. The spirit of Chaoshan merchants is the root, and innovation is the wings; I hope to work with my hometown compatriots to create a better tomorrow.
——Wang Miaoyu
Journalist’s Note
The Warmth and Strength of a Light Chaser
Upon first meeting Wang Miaoyu, it is hard to associate this gentle and intelligent woman with a powerful entrepreneur in the business world. She speaks softly, yet her eyes reveal determination and wisdom, just like the company she leads, which embodies both the power of technology and the warmth of humanity.
In the Haotaitai showroom, Wang Miaoyu personally demonstrated the functions of the latest smart drying machine. “You see, just say ‘Xiaohao, I want to dry clothes,’ and it will automatically lower,” she introduced the product as if introducing her own child, her eyes sparkling with pride. From these details, it is not difficult to see that she integrates her love for family and understanding of life into product innovation.
When discussing her entrepreneurial journey, Wang Miaoyu often mentions “persistence” and “innovation.” During technical breakthroughs, she relied on innovation to overcome patents like the “Heart-to-Heart Structure”; in market expansion, she innovatively laid out smart drying and hired celebrity endorsements first. Facing competition and transformation, she continuously innovates to iterate products and expand tracks, such as upgrading from hand-cranked to smart drying machines and transitioning from smart drying to full-house smart solutions. “Chaoshan people are pragmatic, innovative, and hardworking,” this resilience supports the implementation of innovation, and the fusion of the two has become the key to her and Haotaitai’s breakthrough.
▲ “Jie Business Story” interview team visits Haotaitai Group.
In corporate management, Wang Miaoyu consistently implements the philosophy of “people-oriented.” On one hand, she treats employees as family, establishing a mutual aid fund to support employees in need; regularly organizing family days so that employees’ families can also feel the warmth of the enterprise, maintaining super high employee satisfaction and forming a strong centripetal force. On the other hand, she focuses on users, deeply exploring drying pain points, with every innovation targeting “making drying easier,” building emotional connections with millions of families through continuously user-centered products. This business philosophy gives the enterprise both the warmth of gathering employees and the depth of touching users.
When asked about her advice for young entrepreneurs, her words are warm yet firm: focusing on user pain points is the foundation of entrepreneurship; persistence in long-term cultivation will eventually lead to success; always maintain a grateful heart to ensure steady progress. In just a few words, she encapsulates the essence of her 26 years of struggle.
From Mianhu, Jieyang to the international stage, Wang Miaoyu’s life journey is like a light-chasing journey. She uses innovation to illuminate the industry’s future, warms the land of her hometown with love, and interprets female power with resilience. This female entrepreneur from the Chaoshan region is illuminating the future of smart homes with her “light,” also lighting the path for more people chasing their dreams. As Haotaitai’s brand philosophy states: “Where the heart points, it brings its own light,” Wang Miaoyu perfectly illustrates the profound meaning of this phrase with her life story.
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