With the maturity of technologies such as the Internet of Things and cloud computing, smart homes have become a popular sector, with the market size continuously expanding. By 2024, the market size of China’s smart home industry is expected to reach 682.1 billion yuan, prompting numerous home enterprises to make strategic moves. In August, Haier Smart Home and Jiumu Group formed a strategic partnership to collaborate deeply across four dimensions; companies like Gold Medal Home and Beijing Lier have established new firms focusing on smart business. The active positioning of enterprises stems from the enormous potential of the smart home market.
Behind the expansion of the smart home market is an upgrade in consumer demand. Young consumers show a high level of interest in smart products, partly because they have already built a smart ecological system at home, and partly because they want to provide convenience for their elders. The Z generation, as digital natives, has shifted their consumption perspective from “functional satisfaction” to “emotional and experiential satisfaction,” becoming a catalyst for smart homes. After Ms. Cheng installed smart products throughout her home, her life became smarter and more convenient. With technological advancements, the functions of “home” are changing, and consumers’ demands for their living environments are increasing, driving the development of the smart home market.
However, behind the market prosperity, the smart home industry faces numerous issues, particularly the prominent phenomenon of “pseudo-smart” products. Some products, while marketed as smart, are merely simple modifications, such as adding a tablet, resulting in complex operations and low smart voice recognition rates, failing to provide substantial convenience to consumers, thus affecting their experience and disrupting market order. Additionally, the market faces issues of standards and ecological barriers, with different brand ecosystems not being interoperable, non-unified standards, and incompatible protocols hindering consumer experience and market development.
Digital business innovation consultant Tang Xingtong stated that to solve the “pseudo-smart” problem, enterprises must adopt an “open” mindset, shifting from a “control” mentality to a “seamless” approach, and redirecting their R&D focus from “connection” to “perception” and “anticipation”; they must abandon the “single product supremacy” and embrace “scene interactivity” to meet consumer demands for “comfortable viewing scenarios” and “peaceful sleeping scenarios.” Future competition will be ecological competition; whoever can solve all problems for users within a single system will prevail. The smart home industry must break through the shackles of “pseudo-smart” to truly achieve development.
（Source: China Home Appliance Network）【Disclaimer】This article is reproduced from the internet, and the copyright belongs to the original author. It is not for any commercial use and is only for learning, sharing, and communication. If your rights are infringed, please contact us promptly for deletion!