The Future of In-Car Displays: Embracing LCD, Mini LED, and OLED Technologies

Recently, Shen Tianma A disclosed its investor relations activity record, mentioning how Shen Tianma views the future penetration trends of OLED and Mini-LED technologies in in-car displays, and which technology might dominate.Shen Tianma stated that the in-car display field presents a pattern of coexistence of multiple technologies.

Mini-LED backlighting is one of the upgrade solutions for in-car displays, which can complement existing LCD mainstream production technologies and significantly enhance the performance of LCD display products.The company has already implemented Mini-LED technical solutions for overseas major automotive clients, and it continues to actively promote more Mini-LED solution collaborations based on customer project rhythms and needs.

OLED technology’s application in in-car displays is also one of the industry’s focal points, providing more diversified solutions for in-car displays and facilitating the broader application of OLED technology. Objectively, the application of OLED technology in in-car displays still faces challenges regarding automotive-grade stability, lifespan, and other factors; the industry continues to invest heavily to improve and enhance related technologies and solutions, requiring a certain amount of time for maturation.

As the overall maturity of the industrial chain and technology progresses, and with more competitive pricing after future large-scale applications, its penetration in the automotive field will gradually increase. The company’s AMOLED in-car display business has a dedicated team actively promoting it, responding to market developments and customer needs.

Additionally, Shen Tianma A discussed the competitive landscape of the automotive market, believing that the in-car display field has high barriers to entry and strong customer loyalty, with customers having extremely high demands for product quality reliability, stability, long-term stable supply guarantees from suppliers, and rapid response and support capabilities. The long-term competitiveness of the in-car display industry is determined by the comprehensive system capabilities of the in-car business.

With the evolution of the new four modernizations in the automotive industry, there are higher demands for in-car display capabilities such as high definition, large screens, multi-screens, personalization, interactive upgrades, and integrated solutions. This has made the diversity of technology and products from in-car display manufacturers more prominent, and it also tests the market participants’ customer coverage, customer structure, flexible delivery capabilities, overall quality management levels, and long-term guarantees and continuous investment capabilities. At the same time, companies need to maintain forward-thinking mindsets and flexible operational capabilities to adapt to market changes and grow steadily and robustly.

Regarding future development plans, Shen Tianma stated that through in-depth analysis of market development trends and industry competitive landscapes,the company has formulated a comprehensive and systematic “2+1+N” development strategy, positioning mobile displays and in-car displays as core businesses【2】, with IT displays as a key business for rapid growth【1】, and industrial products, horizontal niche markets, non-display businesses, and ecosystem expansion as value-added businesses【N】, to continuously strengthen and optimize the display business.

● Mobile display business area, a-Si mobile displays maintain stable development, stabilizing core customers, expanding key customers, and continuously optimizing competitiveness; LTPS mobile displays maintain the number one global shipping volume, covering all major customer product line projects and striving for significant market share; OLED mobile displays enhance technology and product development, tackling key technologies, specializing in improving product performance, advancing deep cooperation with core customers, and further enhancing project coverage, project share, and product specifications.

At the same time, leveraging the collaborative advantages of Wuhan G6 and Xiamen G6 OLED production lines to achieve rapid growth in the OLED mobile display business.

● In-car display business, the goal is to maintain the global number one position, focusing on new energy vehicle business and the Chinese market, striving for rapid growth in in-car LTPS and large screen business while enhancing the competitiveness of in-car Mini-LED products and laying out OLED resources; the automotive electronics business continues to actively explore new customers among the global top 10 automotive manufacturers to ensure mass production delivery guarantees.

● IT display business, relying on existing LTPS tablet and laptop businesses, continuously increasing market and customer development efforts, strengthening product technology development and capacity resource investment, and improving the supply chain system to achieve rapid development of the IT display business.

● Value-added business area, industrial products maintain a leading global market share while deeply cultivating niche markets such as medical and smart home sectors, and actively exploring emerging markets and applications; the smart wearable business continues to maintain a leading advantage in rigid OLEDs while laying out flexible products.