With the advancement of a new round of technological revolution and industrial transformation, the concept of new quality productivity, which serves as a new driving force for economic development, has taken the stage in history. New quality productivity is characterized by high technology, high efficiency, and high quality, and it represents an advanced productive force that aligns with the new development concept, driven primarily by innovation.
New quality productivity represents the evolution direction of advanced productive forces and has quietly emerged across various industries. In today’s ubiquitous display industry, a new round of technological revolution and innovation is also unfolding around new quality productivity.
Currently, new display technologies represented by TFT-LCD and AMOLED are the main forces in the display industry. The most mainstream display application products are still primarily mobile phones, tablets, laptops, monitors, and televisions, which have relatively fixed requirements for display devices and materials. However, for some non-mainstream applications, due to varying application scenarios, personalized requirements are placed on panel manufacturers and material suppliers, necessitating unconventional solutions tailored to these non-mainstream application scenarios.
It is reported that the DIC AWARD 2024 International Display Technology Innovation Award has recently entered the public announcement stage, featuring various innovative non-mainstream technologies and products.

Display Device Products
Tianma Microelectronics 13-inch Rollable Product
Visionox Smart Partition Multi-Frequency Technology
From the over 30 device technologies submitted for the DIC AWARD 2024 International Display Technology Innovation Award, it can be seen that various panel companies are continuously innovating in terms of product performance, product form, production methods, and application fields, consistently launching new technologies. Although some technologies remain relatively niche and non-mainstream, and may not yet be ready for large-scale application, the potential for certain technologies to gain widespread acceptance in the future cannot be ruled out.

Display Application Products

HKC 100-inch Surrounding View Rainbow Screen Mural TV
The “LumiFree: New Light Distribution Control Technology” product submitted by Japanese panel company JDI is the world’s first product that uses LCD panel technology to control the light distribution characteristics of lighting fixtures in both horizontal and vertical directions. The release of this product will allow users to switch and change the lighting angles according to their lighting requirements via serial port/Bluetooth communication modules, thus reducing power consumption and energy usage. This technology opens up new application fields for LCD panels and provides new ideas for the business transformation of panel companies.
Visionox has submitted the “World’s First AMOLED Under-Display Directional Sound Integration Technology”, which is an innovative fusion of AMOLED display technology and directional sound technology. Currently, electronic products achieve anti-peeping functionality mainly through visual angles, while this technology allows for sound privacy.

Display Material Products
Rainbow Co. G8.5+ Substrate Glass
The “TCFG Organic Enhanced Non-Uniform Ultra-Thin Glass Flexible Composite Cover” submitted by TCM Group can be applied in the foldable screen product market. The foldable screen mobile phone market has seen rapid growth in recent years; statistics show that global shipments of foldable screen mobile phones were only about 500,000 units in 2019, but this number has increased to 16.7 million in 2023, and it is expected to exceed 100 million units by 2027.
Hengmei Optoelectronics submitted the product “Domestic Low Moisture Permeability PMMA Optical Film and Polarizer”. Currently, mainland China’s LCD panel production capacity accounts for over 70% of the global total, and domestic polarizer production line planned capacity has exceeded 390 million square meters per year, also accounting for over 70% of the global market. The realization of domestic PMMA optical film plays an important role in helping polarizer companies strengthen domestic material procurement and reduce upstream raw material costs.

Display Equipment Products
Yuehao Electronics has submitted the “Mask Plate Magnetron Sputtering Coating Equipment for Semiconductor Displays”, which is used for depositing metal chromium or chromium compounds on the surface of mask plate substrates and is critical process equipment. According to statistics, the global mask plate market size in 2023 is approximately 42.275 billion yuan, and it is expected to reach 57.52 billion yuan by 2029. In the investment composition of mask plate production lines, coating equipment accounts for about 10%. Currently, domestic mask plate magnetron sputtering coating equipment heavily relies on imports, primarily monopolized by Japanese equipment companies. The development of domestically produced magnetron sputtering coating equipment can not only lower the construction costs for domestic mask plate companies but also improve maintenance efficiency.
Yuehao Electronics Mask Plate Magnetron Sputtering Coating Equipment for Semiconductor Displays
Zhuhai Zhenxiang Optoelectronics has submitted the “Roll-to-Roll UV Transfer Equipment” which uses the most advantageous ultraviolet nano-imprinting technology. According to market forecasts, the nano-imprinting market is expected to reach 3.3 billion USD by 2026, with a compound annual growth rate of 17.74% from 2021 to 2026. Nano-imprinting equipment can be used in various applications for optical functional films, such as 3D displays, reflective films, and anti-peeping films. Additionally, roll-to-roll UV transfer equipment plays a crucial role in the production of core optical devices in advanced optical systems, advanced display technologies, and AR/VR, serving as an important manufacturing technology for promoting the industrialization of XR terminal products and can also be used to provide smaller unit structures for LED and curved display manufacturing, aiding the advancement of Mini/Micro LED technology.
Zhenxiang Optoelectronics Roll-to-Roll UV Transfer Equipment
DIC AWARD 2024 is an award established by the DIC EXPO International (Shanghai) Display Technology and Application Innovation Exhibition. The DIC AWARD focuses comprehensively on industrial innovation technologies from materials, equipment, devices, and applications, enhancing the overall competitiveness of the display industry and promoting collaborative innovation to gradually improve the industrial ecosystem. After the preliminary review of application materials, this year’s DIC AWARD 2024 has 59 companies with 122 products making the cut, undoubtedly reflecting the cutting-edge technological achievements of the global display industry.
The DIC EXPO 2024 International (Shanghai) Display Technology and Application Innovation Exhibition will be held from July 3 to 5, 2024, at the Shanghai New International Expo Center, with an expected participation of 500 core enterprises in the display field and attracting over 30,000 professional visitors. The award ceremony for DIC AWARD 2024 will also be held during the exhibition, and all DIC AWARD shortlisted products will be showcased at the event. Stay tuned!

