Original by Internet Analysis Salon (techxue)Author ｜ Xi HaiEditor ｜ Qi XiFrom the Shanghai Auto Show to AWE2023, wherever there are large events, crowds can be seen, and the long-lost vibrancy has returned. Data shows that social consumption has rebounded strongly, with a year-on-year growth of 5.8% in the first quarter and 10.6% in March, indicating that the internal driving force has been unleashed.This also means that the long-suppressed vitality is bursting forth from the consumer end to the industrial chain. Take this year’s AWE2023 exhibition as an example, with over 1,200 participating companies from home and abroad, it has become the largest in terms of the number of exhibitors in recent years, showcasing a dazzling array of smart home products. Many visitors frequently stopped at the booth of San Yi Niao, a smart home scenario brand under Haier Smart Home, where the core of the display was built around “four major scenario boxes,” providing an immersive, digital, and interactive experience that truly attracted attention.
Compared to peers who focus on high-tech concepts, San Yi Niao’s approach of continuously linking scenarios to consumer demand is evidently more worthy of exploration.Simplifying Complexity:Four Leading Advantages of San Yi Niao“I didn’t expect that such a complex smart home could be designed so simply, I can DIY it myself,” remarked a user who experienced the San Yi Niao showroom.According to this user, after entering the design page through the smart screen, they could freely choose the style of the model room, and through drag-and-drop operations, complete personalized custom designs, with 3D rendering making the final effect very realistic; when selecting products, they could quickly view product highlights and replace items in the original plan with one click. What is even more impressive is that a complete smart home solution can be completed in as little as 3 minutes.In fact, even at every node in the implementation process of San Yi Niao’s smart solutions, the time and energy costs for users can be significantly reduced. The conveniences brought by San Yi Niao’s smart living far exceed those of traditional lifestyles.
Thanks to excellent experiences and continuous innovation, the achievements of San Yi Niao are noteworthy. The latest data shows that San Yi Niao has 1,773 touchpoints, with 3.85 million daily active users, and both the proportion of pre-set scenarios and complete solutions have achieved double-digit increases. Additionally, in terms of ecosystem development, San Yi Niao has collaborated with over 20,000 designers, 30,000 appliance customers, over 1,000 decoration companies, over 1,000 home ecosystems, and more than 14,000 complete service managers; in terms of sales growth, online scenario solution transactions in 2022 increased by 173% compared to 2021, and the number of scenario transaction users increased by 445% compared to 2021.If we were to summarize San Yi Niao’s “magic” in one sentence, “simplifying complexity” might be the most fitting. So, how exactly does San Yi Niao achieve this? The key lies in four leading advantages.First is the deepening of scenario solution capabilities; whether in design or implementation, San Yi Niao can achieve refined expansion of scenarios, fully meeting users’ personalized needs. Second, San Yi Niao possesses the industry’s only complete smart appliance design tool, the “Nest Design Tool,” which contains a wealth of housing data and scenario solutions, providing designers with over 20 million real housing types and 4,400 appliance models for rapid output. Third, the San Yi Niao 4.0 experience center has achieved online and offline integration, allowing users to browse stores anytime through apps and mini-programs, freeing them from the constraints of time and space. The nearly 4 million active users on the platform can provide precise demands for product innovation and functional iteration, ensuring continuous improvement of the scenario experience. Fourth, relying on Haier Smart Home’s years of technological accumulation, the Smart Home Brain has become the core of San Yi Niao’s smart scenario solutions, which can also be understood as the neural hub of smart scenario linkage, supporting every step from demand customization to post-implementation.
Consumers who actively embrace technology may not be able to provide a complete answer to their aspirations for smart homes, but in their choices, their unique personalities and styles will lead them to make decisions that meet their needs. Starting from this point, supported by four core advantages, San Yi Niao has created scenario-based solutions that appeal to target consumer groups, ultimately achieving sustained sales growth.Approaching a Singularity:Building a Bridge to Connect with Consumer DemandOn social media, discussions around smart home topics remain high. On Douyin, the topic of whole-home intelligence has reached 1.06 billion views, and there are over 780,000 notes on smart homes on Xiaohongshu, indicating that public interest and willingness to consume are being continuously ignited.Just as ChatGPT has exploded in popularity worldwide, the reasons for this, aside from its excellent AI technology, largely stem from its deep integration with work scenarios and exponential increases in efficiency. Therefore, the widespread adoption of smart homes depends not only on how advanced the technology is or whether the product prices are low enough, but should first consider how to meet users’ real needs for smart living scenarios and break the curiosity surrounding smart home products. The curiosity for technology is always a hobby of a niche group; meeting the needs of the mass consumer group aligns with business logic.Looking at the domestic smart home market, compared to Huawei and Xiaomi, which entered the smart home market from the mobile phone market, if San Yi Niao were to follow conventional routes, it would inevitably face the challenge of homogenized competition. Thus, San Yi Niao focuses on linking scenarios to users, which is essentially a precise insight into the changing needs of target users.For family members, the pain points of consumption are no longer limited to product functions, but are particularly focused on individual family scenarios, such as how to make the living room cozier, how to make the kitchen more comfortable and convenient, and whether the indoor air quality is good, etc. Using scenarios as anchors is precisely the starting point for San Yi Niao to create smart living.
However, any commercial “landing” has always been a tough nut to crack. For San Yi Niao, making smart homes continuously “land” requires innovative leadership.First, San Yi Niao breaks the original single product assembly model and instead provides users with scenario solutions, integrating smart services for daily life. To date, San Yi Niao has over 20,000 components, more than 1,000 scenario solutions, and over 200 types of services available for users to freely choose and combine.Second, when users are setting up a new home and choosing products from different brands, they often have to expend more effort to select products that are compatible with different styles. To provide users with one-stop service, delivery standards must be established to integrate different products into a unified design. Currently, San Yi Niao has achieved integration of cabinets and appliances, and has created delivery standards across 7 industries and over 40 series, allowing users to freely choose among different brands, providing a seamless service experience.Third, in addition to conventional after-sales service, San Yi Niao leverages food networks, clothing networks, and other continuous user engagement strategies. It is these hidden functionalities beneath the surface of consumer demand that showcase the wisdom and warmth of San Yi Niao in countless segmented scenarios, such as turning exquisite dishes that embody chefs’ years of expertise into users’ “home-cooked meals,” with ingredients traceable from the breeding ground to processing enterprises and then to the kitchen, ensuring full-process information visibility. Every scenario waiting to be explored represents a landing space for San Yi Niao’s development.For users, they are always proactive in embracing every new consumption trend; for San Yi Niao, it has never been about being confined to technical barriers and market marketing bombardment, but rather hopes to truly build a bridge connecting with mass consumer demand, allowing the convenience brought by technology to benefit every household.
