After ARM launched its MCU IP, it has become quite challenging to establish a strong chip manufacturer. Firstly, one must act quickly to seize market opportunities; secondly, having a loyal customer base for one’s own IP is crucial, as seen with Renesas, Microchip, and TI, who continue to use their own MCU core IP. Thirdly, … Read more
Recently, Samsung announced that in response to the continued weakening of demand, it will expand its production cuts to 50% starting in September, primarily focusing on processes below 128 layers. According to TrendForce, other suppliers are also expected to follow suit and increase their production cuts in Q4, aiming to accelerate inventory reduction. It is … Read more
The chip design industry is a typical high-investment, high-reward industry, but it is also a very risky one. If the designed chip does not meet expectations, the huge investment goes down the drain. Below, we will discuss the cost structure of a chip and how the price of a chip is defined. The cost of … Read more