Why Facebook Abandoned Its DSP Bidding Product?

Why Facebook Abandoned Its DSP Bidding Product?

Facebook has been in fierce competition with Google in digital advertising. Before launching its own DSP product, Facebook already had the ad server “Atlas”, the SSP platform “LiveRail”, and the ad network “Audience Network”. To observers, Facebook’s launch of its own DSP seemed like a natural progression, given its powerful audience targeting capabilities and experience, … Read more

The Growth Process of a DSP: A Review of the MobCastle Development Journey

The Growth Process of a DSP: A Review of the MobCastle Development Journey

In 2016, Lory, the General Manager of the MC Platform Division at MobCastle, and his team focused on one thing: developing MobCastle. This is a mobile advertising platform based on the iOS system, focusing on e-commerce/gaming effects/tools, helping clients capture high-quality, non-incentivized users. Recently, Morketing had an in-depth conversation with Lory, a “practical expert,” exploring … Read more

Arm vs x86? Analysts Predict Arm Laptops Will Capture 13.9% Market Share in 2023

Arm vs x86? Analysts Predict Arm Laptops Will Capture 13.9% Market Share in 2023

With the development of electronic products, all manufacturers have set their next plans to build brand ecosystems, and brands are paying more attention to the interaction between their products. As a result, many manufacturers have launched Arm architecture laptops to facilitate integration and enhance performance. According to reports from relevant media today, the Arm processor … Read more

Arm’s Ambition: Aiming for 50% of the Global Data Center CPU Market by Year-End

Arm's Ambition: Aiming for 50% of the Global Data Center CPU Market by Year-End

On April 2, Arm’s Senior Vice President of Infrastructure, Mohamed Awad, stated in an interview with Reuters that Arm aims to increase its share of the global data center CPU market from the current 15% to 50% by the end of 2025. Currently, most servers run on Intel Xeon processors or AMD EPYC processors based … Read more

Breakthroughs in Chinese Chip Technology!

Breakthroughs in Chinese Chip Technology!

As the integrated circuit industry enters the “post-Moore era,” the difficulty and cost of improving integrated circuit chip performance are increasing. There is an urgent need to find new technological solutions. Currently, integrated optoelectronic technologies represented by silicon photonics and thin-film lithium niobate photonic technology are disruptive technologies to address this bottleneck. Among them, lithium … Read more

Robbers in Hong Kong Start Targeting Chips!

Robbers in Hong Kong Start Targeting Chips!

5 million HKD worth of chips were robbed during transport in Hong Kong. Even robbers have started stealing chips, highlighting the global chip shortage. According to a report by Hong Kong Wen Wei Po on June 17, a robbery occurred in Tuen Mun, Hong Kong, on Wednesday afternoon. A logistics company was hired to transport … Read more

The Youngest Municipality’s ‘Three Engineering Swordsmen’

The Youngest Municipality's 'Three Engineering Swordsmen'

In Chongqing, the youngest municipality full of vitality and opportunities, three engineering universities stand out like three sharp swords in the realm of higher education. They are referred to as the “Three Engineering Swordsmen”: Chongqing University of Posts and Telecommunications, Chongqing Jiaotong University, and Chongqing University of Technology. The intriguing phrase “3G chips, sand turns … Read more

Is the Chip War About to Fail? $400 Billion Profit Handed to the U.S., Foreign Media Warns of Potential Catastrophe!

Is the Chip War About to Fail? $400 Billion Profit Handed to the U.S., Foreign Media Warns of Potential Catastrophe!

Introduction: Is the Chip War About to Fail? $400 Billion Profit Handed to the U.S., Foreign Media Warns of Potential Catastrophe! Are they starting to spread rumors because they can’t compete? Recently, foreign media have collectively sung the blues for China’s chip industry, claiming that “$400 billion in profits are handed over to the U.S.”, … Read more

Must-See! The Performance Showdown of Mobile Chips in 2025: Who is the True King of Hearts?

Must-See! The Performance Showdown of Mobile Chips in 2025: Who is the True King of Hearts?

Nowadays, mobile phones have become an indispensable part of our lives. Whether for gaming, studying, or daily socializing, the performance of a mobile phone is crucial. The core that determines the performance of a mobile phone is the mobile chip. Today, we will delve into the rankings of popular mobile chips and explore their powerful … Read more

Precision Health Check – Gene Chip Screening Methods for Cancer and Chronic Diseases

Precision Health Check - Gene Chip Screening Methods for Cancer and Chronic Diseases

In 2024, the National Cancer Center of China released the latest data based on tumor registration and follow-up monitoring on the JNCC,2022 cancer burden in China. The results published this time are jointly calculated by the National Cancer Center and the International Agency for Research on Cancer (IARC), consistent with the Chinese data released by … Read more