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Chip War (Serialized)

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Chip War (Serialized)

Disclaimer: This text is personally translated from “Chip War: The Fight for the World’s Most Critical Technology” and does not represent my personal views, nor is it for any commercial use. “The competition is fierce“ “Since you wrote that paper, my life has been terrible!“A chip salesperson complained to HP senior manager Chad Anderson. Anderson … Read more

Why Facebook Abandoned Its DSP Bidding Product?

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Why Facebook Abandoned Its DSP Bidding Product?

Facebook has been in fierce competition with Google in digital advertising. Before launching its own DSP product, Facebook already had the ad server “Atlas”, the SSP platform “LiveRail”, and the ad network “Audience Network”. To observers, Facebook’s launch of its own DSP seemed like a natural progression, given its powerful audience targeting capabilities and experience, … Read more