Top 20 Bestselling Products and Promotion Methods for Cross-Border E-Commerce in 2018

Analyzing market trends is very important for our cross-border e-commerce product selection and is a crucial step.

This article analyzes the trend chart of 20 bestselling products in 2018, helping cross-border e-commerce sellers select suitable products by providing beneficial references.

1. Laser Hair Removal

Hair removal can be a troublesome issue for women. If they shave, it grows back within days. This hair removal product can easily solve the shaving problem for women.

According to Google Trends, the search curve for “remove hair” has been steadily increasing. This is one of the trending products that will not disappear quickly. If you have an independent website, you will find that you can sell laser hair removal tools at a higher price. To sell this trending product, you can create a problem-centered independent site that provides solutions. You can make video ads to showcase how your product solves problems. Alternatively, you can contact Instagram influencers to promote your products. 2. Synthetic Hair

Some women long for longer hair but find it hard to grow. Hair extensions and wigs are among the most popular trending products on AliExpress.

Google Trends shows that the search frequency is very high, indicating that there might be a large number of women looking for the wig market. Of course, it is important to remember that Shopify prohibits selling human hair, so don’t sell it. However, if you are using a Shopyy store, you can sell synthetic hair. You can promote these products in YouTube videos by creating how-to tutorials. You can also guide influencers who can flaunt their hair extensions and promote your brand..3. Denim and Denim Series Products

In the spring and summer of 2018, as these trending products became popular, you will see the rise of denim. Denim jackets and tops will become favorites among fans. But of course, you can also sell jeans.

According to Google Trends, this trending product is still on the rise, meaning now is the time. We will see strong sales growth in the coming quarters, so make sure to take advantage of it. When marketing denim series products, you need to use similar methods as with other fashion products, such as running Facebook ads, influencer marketing, posting content on social media, and even using Pinterest.

4. Shapewear

For several years, shapewear has been gaining popularity, proving that it is not just a fashion product. Trend products worn under women’s clothing help create a slimmer appearance. Shapewear products on AliExpress have received thousands of orders. When adding shapewear to your store, be sure to choose a variety of styles. For example, some women may prefer high-waisted bodysuits, while others may prefer bras with built-in support.

On Google Trends, shapewear has been steadily increasing. It will see a slight increase in November and a larger peak in May. To successfully launch shapewear, you need to be a bit creative. Overweight or recently postpartum women are often the target audience for this type of product. You can promote your brand by providing affiliate links to popular mommy blogs. If you plan to advertise your shapewear products, you can also target new moms on Facebook. When marketing your shapewear brand or products, be mindful that weight can be a sensitive topic, especially among postpartum women.

5. Anti-Cellulite Vacuum

This trending product helps reduce the appearance of cellulite on the body. The anti-cellulite vacuum works by suction. When using it, you need to move it over the areas where you want to reduce the appearance of cellulite. One of these anti-cellulite vacuum products has received thousands of orders on AliExpress. It is also marketed as a product that can be used for massage, showcasing its versatility.

Google Trends also shows the popularity of the product in recent months. The search volume for this type of product has increased sharply since April 2017. After a significant drop, it regained strong momentum earlier this year. A slight drop may recover again. The benefit of marketing this trending anti-cellulite vacuum product is that it is a viral product. You can easily find product reviews for ‘women trying anti-cellulite cups’, before and after results, etc. Creating videos about this product and linking back to your website may be a popular way to drive traffic. If you plan to run ads on Facebook, video ads may be the best way to convert sales, as this product is best suited for video format.6. False Eyelashes

False eyelashes are a popular beauty accessory for women to make their lashes look fuller. AliExpress sells a variety of different false eyelashes. Thousands of false eyelashes have been sold on the AliExpress platform, proving their marketability. It is worth noting that bulk orders of these products are not uncommon. This indicates that there may be encouragement for customers to order more false eyelashes through your store.

Google Trends also shows a steady increase in searches for keywords like false eyelashes, lashes, and fake lashes. With so many eyelash-centered searches, to promote your false eyelash products, you can contact beauty writers from women’s publications to get featured in articles. Optimizing your website for SEO can help it get indexed easily. Aim to include “false eyelashes” and “fake lashes” in the URLs of your product categories so that you can rank for both keywords. If you plan to create Facebook ads, consider making video content about how to apply false eyelashes or a quick makeup tutorial where you can add false eyelashes. Pictures of false eyelashes on a white background may not be enough to drive quick impulse purchases.

7. Colorful Nails

Fake nails are a growing trend in the beauty space. You can sell fake nails or nail accessories, and this fun product can be sourced from beauty stores. On the platform, we can find many nail products, indicating that you can utilize these trending products as much as possible based on your needs. Furthermore, if you look at the data below, Google Trends shows strong growth.

Want to promote these trending products? Your best bet is Instagram. You may want to create graphics with rich backgrounds to make the images pop better in the feed. Whether you are doing influencer marketing or posting on your own social media, these visual products may perform well on visual platforms. Recommended platforms for marketing include Instagram, Pinterest, and Facebook.8. Men’s Watches

Especially during the holidays, watches are a great gift for men. But that doesn’t mean you can’t leverage anniversaries, birthdays, or other celebrations throughout the year. Those looking to start a dropshipping watch business can find men’s watches on AliExpress. You will notice that some of the most popular watches have received thousands of orders.

Since 2013, Google Trends seems to indicate that the search volume for men’s watches has been increasing. Peak seasons tend to be in December, making it one of the best-selling trending products during the holidays. Many popular watch brands sell fall and winter watches and sunglasses in spring and summer to ensure profitability throughout the year. Influencer and affiliate marketing tends to be one of the most powerful ways to promote watch brands. You can contact influencers to take natural landscape photos or stylish photos and share them on their social media. As you start to see your first sales, you can provide your customers with affiliate links to promote your products to their friends, reaching more people.

9. Men’s Shoes

During the holiday season, shoes also tend to peak, but there is growth during the off-season as well. The most popular shoes are Mynde men’s shoes on AliExpress. This shoe brand has received thousands of different shoe model orders. The brand regularly receives positive reviews for their products.

Over the years, the search volume for men’s shoes has increased. December is the peak period for Google Trends search volume, but be aware of the growth in between. You can choose to create a standalone men’s shoe store or add it to your men’s fashion store’s product line. Men’s shoes can be promoted through influencer marketing on Instagram. When building your social media, the goal is to present your men’s shoes in lifestyle shots. You can use images provided by influencers you’ve worked with to run ads on Facebook. You can also provide affiliate links to influencers, allowing them to earn commissions for every sale they bring in.

10. Plush Toys

Whether it’s a gift for newborns or for oneself, plush toys or long-haired plush are safe choices. It is said that 7% of adults sleep with a stuffed animal. So if you don’t want to follow the children’s market, you can target millennials.

You can promote plush toys in several ways. If you choose to sell cute plush toys that are more popular on visual platforms, you can use Instagram. Alternatively, you can run Facebook ads for these products. If you sell plush toys of different animals, you can promote them to fans of those animal pages, such as advertising pug plush toys to fans of pug pages. Millennials are more likely to purchase long-haired plush toys for themselves or their children, making them a great audience.11. Newborn DollsDolls

While most people think that kids only want to play with small trinkets, dolls have begun to become increasingly popular. Especially this newborn baby doll. Doll clothing on AliExpress has over 2300 orders, proving their popularity. Additionally, there are over 400 positive reviews, indicating that doll clothing may continue to grow during the holiday season.

Google Trends records an increase in search traffic for dolls in November and December. Since children’s toys like fake dolls are most popular during the holidays, this is a good way to cash in during holiday sales. However, you can start building an audience now before the holiday season starts, so you can achieve strong sales a few months later. You need to avoid using the term “reborn baby” in your product pages and ads. However, you can advertise products for these keywords on Google. You can also sell your dolls to parents with children. You can collaborate with mommy blogs to feature your products in holiday gift guides, giveaway posts, or product review pages.

12. Vegetable Slicers

Kitchen supplies can be a profitable stable niche. Sell kitchen tools like vegetable slicers and spiralizers.

Keywords like “kitchen supplies” and “vegetable slicers” have shown strong growth on Google Trends. These keywords indicate that these trending products do not have a real peak season. Therefore, they are shown to be year-round selling products. Your kitchenware brand can be marketed to various groups. You can collaborate with kitchenware stores to offer them the best prices, recommend them to first-time home buyers and newly engaged couples to increase your average order value. SEO strategies can also work well to build brand image and sales. Google ads can also be used to gain your first sale. As a search-based niche market, having a blog strategy that complements your products can be beneficial. If you prefer using Facebook ads, you can use retargeting ads to showcase your products after customers read your blog content.13. Silicone Baking Molds Silicone baking molds are a powerful product to consider. They can be used to easily design cakes and pastries.

Silicone molds have been steadily growing. These trending products may prove to be evergreen in the baking industry. The baking niche is an interesting marketing space. You can create YouTube videos using silicone molds while baking cool cakes or desserts. Alternatively, you can repost customer photos with your products on Instagram. You can reach out to influencers within the baking niche to get some really cool photos with your products, although you may need to pay a substantial fee as many works will affect the quality of the photos taken.

14. Teeth Whitening Products

Yellow teeth can be embarrassing. Teeth whitening can help your customers achieve a more beautiful smile. Since teeth whitening addresses an embarrassing issue, customers may feel more urgency to purchase. You can sell whitening strips, charcoal powder, or bleaching kits to customers.

While Google Trends shows steady growth, the teeth whitening niche is expected to remain reliable in the long run. If you are looking for an evergreen store, this trending product is worth exploring. You will notice that influencers on Instagram frequently post photos using teeth whitening products. Instagram influencer marketing is the best way to drive growth for a teeth whitening online store. It can allow customers to see that the product actually works and provide social proof for your brand. Offering commissions to influencers for every sale made through affiliate links can bring sales to your store.15. Anti-Snoring Products

Snoring and sleep apnea can be a big problem for couples. A snorer can disrupt their partner’s sleep at night. Enter anti-snoring products. They can help reduce a person’s snoring. Since snoring can be a big issue, you can build a brand around solving snoring problems.

Google Trends shows a steady increase for anti-snoring terms. This niche seems to have no seasonal trends, making it one of the best niches to pursue year-round. Anti-snoring products are more search-based products. However, that doesn’t mean you can’t use Facebook ads to promote your brand. The easiest way to promote your brand is to create a lot of long-form blog posts. You need to retarget ads that showcase your anti-snoring products in the ads. But this strategy has two benefits. First, it can help you rank organically for searches over time. However, you can also make immediate sales through retargeting ads. You need to use various hashtags to promote your content on Twitter and Pinterest to increase the chances of traffic..16. Indoor Crystal Balls

Terrariums are miniature ecosystems. Some people use them as small living quarters for pets. However, they are becoming increasingly popular as home decor, making them one of the best trending products of 2018.

Google Trends also confirms the popularity of this product, which is expected to continue rising. While it may not necessarily have a peak season, it seems to be a stable niche with enough strong growth to justify entering this niche. To promote these products, I recommend creating blog content around how to create an amazing glass container. You can purchase products to design different terrarium containers. You can share your terrarium designs on platforms like Pinterest, Instagram, and Facebook. Add purchase buttons for all the products included in your store. You also need to retarget ads for your blog traffic to showcase your terrarium products to build a loyal fan base.17. Outdoor Air Sofas

Air sofas are inflatable products that can be used for camping trips, at the beach, or other outdoor activities. Air sofas can be packed into a bag for easy transport, making them a great product.

While Google Trends shows that this product is most popular in the summer, now is the time to start adding these trending products to your store. This product first gained popularity in July 2016. It’s still too early to say how it will perform in the summer months, but if you add it as a product in your store, you can test it for yourself. You can create videos featuring people on idle sofas on YouTube. Optimizing your product pages for search is also a good idea, so be sure to include keywords and write fairly detailed product descriptions on the page.

18. Arduino Starter Kits

Arduino starter kits are popular among programmers and tech enthusiasts. They allow users to gain experience using Arduino. The Arduino starter kits on AliExpress have over 800 orders. They are priced higher than most items on this list, as most items retail for over $100, allowing for higher profits.

Since 2008, the popularity of Arduino starter kits has been increasing. They tend to peak in March, and then rise again at the end of summer. Arduino beginner kits are more of a search product. Therefore, Google ads are your best option. Building content around the product can help improve the chances of promotion. You can also reach out to tech blogs to have your product featured in gift guides to launch some holiday sales.

19. Phone Cases

Since 2009, phone cases have been growing in popularity, showing no signs of slowing down. Two phone case products that are performing better than usual are silicone matte phone cases. Products like these on AliExpress have received hundreds or even thousands of orders. Silicone matte phone cases have generated over 17,000 orders on a single product.

In Google Trends, search volumes for keywords like “phone cases” and “silicone phone cases” have increased. If you are looking for a stable and consistently growing trend, this phone case is suitable for sale. Phone cases perform very well on Facebook and Instagram. If the images are eye-catching, then you can achieve impulse purchases. You can create standard and retargeting ads for your products on Facebook to increase the chances of landing sales. You can also collaborate with influencers who will hype and have a highly converting audience. The most profitable thing is to give them an affiliate link instead of paying them potentially expensive influencer fees. You can also have your customers promote their phone cases on their own social media to receive a $5 gift card for free in your store. You will want to ensure your products are priced accordingly so you don’t lose money or give products away for free.

20. iPhone Repair Tool Kits

There are over 700 million iPhones in use worldwide, and iPhone-related products are mainstream items. Especially since this number is likely to continue climbing to 1 billion. The 25-in-1 iPhone repair tool kit is one of the most popular products in the mobile category on AliExpress. With over 3,800 orders, trend items like this are for mature sellers. While it’s not a standalone product, the iPhone repair kit can work well in mobile case stores.

Google Trends shows an increase in search volume for the term “iPhone repair.” You can create content around the iPhone repair theme in a comprehensive blog post and add purchase buttons for the product within the article. You can also retarget customers who viewed iPhone-related items in your store by introducing your iPhone repair kit before they need it.

Disclaimer: The trending products listed above are compiled from AliExpress and Google Trends sources, with data updated as of May 8, 2018. Please conduct due diligence on the viability of your products before adding them to your store.

Source: snswhycom public account original article, please do not reprint!For building foreign trade B2C independent sites, please contact: QQ1239952319 / WeChat TEL: 15259209225

-END-

Long press the QR code below to scan and follow the public account