The Three Musketeers of Domestic Chips: In-Depth Analysis of 9 Core Leaders in Storage, MCU, and Automotive Chips!

The Three Musketeers of Domestic Chips: In-Depth Analysis of 9 Core Leaders in Storage, MCU, and Automotive Chips!In the market, no detail is too small; the subtle reveals the profound!

With a fierce heart, one can delicately smell the roses!

Written by Decoding Master

August 23, 2025, Saturday

In 2025, the global semiconductor industry is experiencing undercurrents, and Chinese chip companies are rapidly seizing the strategic heights of storage, MCU, and automotive chips.

This article provides an in-depth overview of 9 leading companies with strong technology and explosive performance, allowing everyone to have a more intuitive understanding of the development of the chip industry chain..

1. Storage Chips: The “New Oil” of the Data Era

Core Logic: The explosion of AI computing power has driven demand for storage, with HBM and 3D NAND technology becoming key breakthroughs.

1. GigaDevice:

Ranked third globally in NOR Flash market share, automotive-grade MCU certified by ASIL-D, with a 40% share in the industrial control sector;

Technical Breakthrough: Self-developed 19nm DDR5 mass production yield reaches 95%, HBM2 samples sent to Huawei Ascend;

2. Yangtze Memory Technologies:

Leading in 3D NAND flash memory, Xtacking® architecture achieves 232-layer stacking, with costs 20% lower than Samsung;

Estimated valuation exceeds 160 billion in 2025, securing major contracts in Southeast Asia’s data centers;

3. Beijing Junzheng:

Acquired ISSI to enter automotive storage, with a DRAM market share of over 30%, core supplier for Tesla’s FSD chip;

Tesla FSD chip collaboration + EU Tier 1 certification, leading player in automotive storage;

Technical Barriers: 3D stacking technology (Yangtze Memory), automotive certification (Junzheng), HBM technology (Changxin Memory);

The Three Musketeers of Domestic Chips: In-Depth Analysis of 9 Core Leaders in Storage, MCU, and Automotive Chips!

2. MCU Chips: The “Brain” of Smart Terminals

Core Logic: The Internet of Things has created a market worth billions, with RISC-V architecture breaking ARM’s monopoly.

4. Rockchip:

AIoT flagship chip RK3588 (8nm process) in mass production, NPU computing power of 6 TOPS suitable for smart cockpits;

Expected mid-2025 report increase of 185%-195%, with automotive electronics revenue exceeding 15%;

5. Chipone:

Ranked first in the small appliance MCU market, core supplier for Midea/Gree, entering lithium battery management chips for new energy vehicles, with Q1 2025 sales of 885 million units, and industrial control share exceeding 30%;

6. Fengfan Technology:

Invisible champion in motor drive control chips, automotive-grade MCU yield exceeds 99%, with a 20% market share in photovoltaic inverters;

Q1 2025 net profit margin of 29.45%, gross margin of 52.5% leading the industry;

Technical Barriers: RISC-V architecture (Fengfan), automotive certification (GigaDevice), AI computing power integration (Rockchip);

The Three Musketeers of Domestic Chips: In-Depth Analysis of 9 Core Leaders in Storage, MCU, and Automotive Chips!

3. Automotive Chips: The “Heart” of Intelligent Driving

Core Logic: Level 4 autonomous driving drives chip upgrades, with silicon carbide power devices becoming a new battlefield;

7. Weir Shares:

Ranked second globally in automotive CIS (25% market share), mass production of 8-megapixel ADAS cameras;

Q1 2025 revenue of 13.4 billion, with intelligent driving business growth exceeding 200%;

8. BYD:

Self-developed automotive-grade MCU covering power systems, IDM model yield exceeds 99%, reducing costs by 30%;

Vertical integration advantage: Top 3 in new energy vehicle sales with full support;

9. Unisoc:

THD89 series certified by ASIL-D, automotive-grade MCU covering chassis/intelligent driving systems;

Pioneer in domestic substitution: The localization rate of military and automotive projects increases by 104% annually;

Technical Barriers: ASIL-D functional safety certification (Unisoc), silicon carbide process (Sida Semiconductor), integrated cockpit solutions (Desay SV);

The Three Musketeers of Domestic Chips: In-Depth Analysis of 9 Core Leaders in Storage, MCU, and Automotive Chips!

4. Driving Logic and Risk Warning

》》》》Three Golden Tracks:

Accelerated domestic substitution: The localization rate of automotive-grade MCUs increases from 5% to 30% (2025E), with the self-sufficiency rate of storage chips exceeding 25%;

Technical upgrade dividends: RISC-V architecture penetration exceeds 35%, AI edge computing power (≥2 TOPS) becomes the new standard;

Confirmed demand explosion: More than 100 MCUs used per vehicle, with the smart cockpit chip market expected to reach 150 billion by 2025..

》》》》Risk Warning:

Dependence on high-end process equipment (photolithography/etching equipment localization rate < 20%), price wars from international giants (Samsung/Micron price cuts squeezing domestic manufacturers), long automotive certification cycles (2-3 years) leading to performance fluctuations..

5. Conclusion:

In the vast sea of chip localization, the three tracks of storage, MCU, and automotive chips are showcasing “Chinese speed.” Investors need to closely monitor technological breakthroughs and ecosystem construction to capture excess returns in the industrial transformation.

(Data source: Company annual reports, industry research institutes, brokerage research reports)

Original statement: Please contact for authorization to reprint; infringement will be pursued.

》》》》THE END!

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