Source: Maker World
IoT Think Tank Organized and Published
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—— [Guide] ——
In 2015, Amazon, the world’s largest online retailer, launched a shopping tool called the Dash Button; two years later, Walmart, the world’s largest chain retailer, began to take action by applying for a competitive IoT patent. With both industry giants taking action, where will the future of online shopping guided by IoT technology lead?
Amazon – Dash Button
As we all know, Amazon is one of the earliest companies to engage in e-commerce.
With over 20 years of operational experience, the company has expanded from selling books to becoming the world’s largest online retailer with the most diverse product categories, fully capable of influencing the future direction of online shopping.
In 2015, Amazon released a shopping hardware product – the Dash Button, providing users with an IoT hardware device the size of a USB flash drive.
By pressing the Dash button attached to the product label, users can automatically place an order on Amazon. Each button corresponds to a specific product; after setting it up in the Amazon mobile app for the first time, users can simply press the button as needed (even if they can’t control themselves)!
“Since I bought this Dash Button for about 30 RMB, I only need to gently touch it, wait for the light on the button to turn from white to green, and the online shopping is complete. Even if it’s just a pack of laundry detergent, I can’t control myself from buying, buying, buying!!!” a shout from a month-to-month spender.
Additionally, Amazon initially only made Dash buttons for 18 products, which caused public outcry. Netizens complained, “Coffee and cola are my life, but you only have mineral water?” Now, Amazon has partnered with over 145 brands and has made a lot of money through this, basically resolving this issue.
That being said, the significance of this IoT-based button is evident. On one hand, it essentially realizes a shopping scenario with minimal interaction, allowing consumers to quickly and directly connect with the products they want to purchase; on the other hand, it greatly benefits Amazon in mastering user information and accurately segmenting customer groups.
Walmart – Connected Sensors
In response to Amazon’s Dash technology (which you can learn more about in Amazon’s Dash product series), Walmart has also been active; recently, Walmart applied for an IoT patent focused on solving the issue of automatic ordering in a no-interaction scenario.
Yes, you read that right, products can automatically order themselves through IoT; after placing an order, Walmart quickly delivers the product to the user’s home. Specifically, Walmart’s IoT sensors are attached to the products, utilizing built-in Bluetooth, RF, and product barcodes to monitor product usage.
If the refrigerator at home is connected to Walmart’s IoT system, when we put a box of beer into the fridge, the sensor will automatically scan its barcode, and the system will automatically record the type of food, expiration date, and suitable storage conditions, reminding users to drink it before it expires and then repurchase.
Have you noticed that whether it’s Walmart’s IoT sensors or Amazon’s Dash buttons, long-term users inevitably entrust a large amount of valuable data to them.
It is worth pondering that in the coming IoT era, the connections between people and products will inevitably become intricate and invisible; personal information will disappear into the intangible web of IoT through various “things” and connect into a whole. Perhaps some may still be unable to accept the complete exposure of personal information, but the IoT era is already on its way…
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