According to a report released by IDC on September 3, titled “Global Smart Home Cleaning Robot Device Market Quarterly Tracking Report,” the global shipment of smart home cleaning robots reached 15.352 million units in the first half of 2025, representing a year-on-year increase of 33%. The total for the year is expected to reach 32.1 million units, with a compound annual growth rate of 26% from 2025 to 2028.
Among these, vacuum robots accounted for 11.263 million units, achieving a year-on-year growth of 16.5% and capturing 73.4% of the overall market share. The industry concentration has further increased, with the market share of the top five manufacturers reaching 64.8%, an increase of 4.8 percentage points compared to the same period last year.
In terms of brands, Roborock achieved a “double first” with a 15.2% share of the overall cleaning robot market and a 20.7% share of the vacuum robot market, followed closely by Ecovacs and iRobot. Domestic sales have been boosted by policy subsidies, while the overseas market continues to break through with high-end new products and all-channel expansion.
In the segmented categories, lawn mowers performed the best: shipments reached 2.343 million units in the first half of the year, surging by 327.2% year-on-year, with boundary-less models accounting for 65%. Chinese brands such as Ninebot, iRobot, and Ecovacs have seen a surge in orders from Europe and the United States, becoming the main drivers of high industry growth. IDC expects that in the second half of the year, Chinese manufacturers will continue to consolidate their high-end advantages through technological iterations and all-channel strategies, driving the annual scale to new heights.
Source: Beijing Business Daily