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The so-called vehicle networking refers to the implementation of entertainment, connectivity, and IoT functions in vehicles through internet technology, based on traditional automobiles, and ultimately achieving autonomous driving capabilities. While many consumers are still unfamiliar with vehicle networking, a large number of automotive companies have already begun to engage in a covert competition for vehicle networking technology. Whether independent brands can leverage the vehicle network to rise is crucially dependent on internet thinking.
Independent Brands Enter the Vehicle Networking Field: Seizing Opportunities to Build Core Competitiveness
After several years of development, manufacturers have continuously launched their own vehicle networking systems, such as SAIC’s inkaNet, Changan’s InCall, BYD’s i system, and Geely’s G-Netlink system. Independent brands are making significant investments in the vehicle networking field, completing a leap from practice to rapid development. As a new technological direction, the gap between independent brands and multinational automotive companies in vehicle networking is not as significant as in traditional mechanical technologies. It is not impossible for independent brands to achieve a “curve overtaking” in the application of vehicle networking in terms of technology and market application.
The influx of so many independent brands into the vehicle networking field undoubtedly proves that the potential of this market should not be underestimated. According to statistics, the global vehicle networking market is expected to reach 300 billion yuan in the next three to five years, with China being the market with the greatest development potential globally, doubling its industrial scale approximately every three years. In 2015, the scale of China’s vehicle networking industry reached 100 billion yuan, up from just 51.4 billion yuan in 2012, and it is expected to reach 200 billion yuan in three years, accounting for about 60% of the global share. Independent brands can leverage this enormous market opportunity to build their core competitiveness.
If the focus of competition for automotive companies in the previous era was on mechanical design and power system development, the upcoming market competition will center on vehicle networking applications. The fundamental design of vehicle networking products is to engage users. Automotive companies with internet thinking can better understand user needs and adhere to a user-centered approach in product development and interaction design. Through the application of vehicle networking, using the car as a product terminal, they can connect a vast number of automotive users, and based on data mining and analysis, provide better services to users, achieving integrated design for automotive insurance, environmental monitoring, after-sales service, etc., and realizing real-time connections between products, users, and data.
Leading the Way in Free Vehicle Networking Services: Hanteng Motors Creates an Intelligent Driving Experience
In May of this year, Hanteng Motors just launched its brand and showcased its innovative vehicle networking products at the launch event. Hanteng Motors has built its open vehicle networking platform based on the concept of “service for the vehicle – vehicle serving people,” achieving rapid iteration of vehicle functions through online upgrades to continuously meet users’ personalized service needs. They provide a full range of butler-style services, including navigation, diagnostics, control, security, consultation, and value-added services, which have already put them on par with mature vehicle networking products in the market. The concept of “creating a future intelligent automotive ecosystem” further elevates the brand’s aspirations.
Hanteng Motors deeply understands the real needs of users in the internet era and has taken the lead in offering free access to its vehicle networking service platform. Many brands’ “limited-time free” offers have become increasingly unpopular, and free services are what users truly desire. Just like how Gaode Navigation transitioned from a paid version to a completely free version, one of the iron rules of internet product development is “free.” Hanteng Motors has also followed this trend, offering zero-cost updates for the vehicle networking system, zero-cost trial for monthly data usage, and zero-cost updates for the latest navigation (though data charges may apply), thus initiating an era of free intelligent travel.
Of course, user information security is also a critical issue that must be considered as vehicle networking develops and is applied. Hanteng employs the highest level of security with random key methods to comprehensively protect users’ driving and information security. To enhance user experience, each Hanteng owner can connect their key to their phone via a QR code, with a new random key generated for each use, significantly increasing security. Even if a phone is lost, a backup key can be used for temporary connection, ensuring users do not have to worry about their data or information security, making it both convenient and considerate.
Despite leading the way in free vehicle networking services, Hanteng Motors has not slackened in product development for consumers. They have partnered with the National Software Industry Base in Hangzhou High-tech Zone to make product design more user-friendly and strive for a more efficient and convenient user experience, allowing users to enjoy a mobile internet driving life that integrates “car, service, and life” into a unified ecological experience platform.
The rapid development of vehicle networking has provided independent brands with an opportunity to capture the domestic market. With the rapid development of the domestic internet, independent brands are likely to make a significant comeback. From the perspective of internet development, vehicles will also become a user terminal entry point, and a mobile terminal at that. Therefore, automotive companies must study the characteristics of the internet in vehicle networking applications to effectively acquire users, as the thinking behind product development is fundamentally different from that of the internet. Hanteng Motors, which has seized the trend of internet development, is expected to carry the banner of independent brands rising. We look forward to it together.
