Source:Portugal SAPO
If we go back to the 21st century, we will remember how wired headphones dominated the market, while nostalgic people still use classic models from the 80s (which are now popular again). However, few know that the possibility of listening to music through wireless devices has existed since the first Bluetooth device was launched in 1999.
This revolutionary technology made its debut from Vosi Technology, which launched a hands-free headset to connect mobile phones to car audio systems. The product attracted attention: it won the prestigious Best Technology award at the major annual technology event COMDEX at the time. Although Bluetooth’s initial range was only 50 centimeters, it has significantly expanded over time and development, reaching nearly 100 meters, though everyday use is usually limited to around 10 meters.
But what is the history of this vital technology today?
Technology and… Nordic Origins
The birth of Bluetooth stemmed from the need to create a wireless network for exchanging data and audio between smart devices. However, the origins of this technology go beyond the technical realm and delve into Scandinavian traditions. The name “Bluetooth” is a tribute to King Harald Bluetooth of Denmark, who ruled in the 10th century and was known for uniting Denmark and Norway and introducing Christianity to the region.
The name was chosen by Intel engineer Jim Kardach, inspired by the novel “The Long Ships,” which tells the story of this Viking king. The similarity between Harald’s unification of the two kingdoms and the purpose of Bluetooth technology (to connect devices from different manufacturers) makes this name a perfect choice.
A Symbol with Viking Roots
The Bluetooth logo also reflects the Nordic cultural heritage. It is a fusion of two Viking runes: Hagall (the letter “H”) and Berkana (the letter “B”), corresponding to the initials of Harald Blatand. Therefore, every time we see this iconic symbol on a device, we are looking at a piece of Viking history adapted to the digital age.
The Growth of Bluetooth in the Global Market
Since Örjan Johansson drove the official launch of Bluetooth in 1997, this technology has never stopped evolving. According to the statistical portal Statista, the number of Bluetooth connections worldwide is expected to reach about 5 billion in 2023, and this figure is projected to exceed 7 billion by 2028.
Today, almost all smart devices—from mobile phones to computers, TVs, and tablets—are equipped with this technology. However, in the early 21st century, Motorola partnered with Ericsson to become one of the first brands to integrate Bluetooth into its phones, marking a turning point in mobile connectivity.
Although Bluetooth has become a part of our daily lives, its history reminds us that many technological innovations are backed by a touch of creativity and cultural inspiration. In the case of Bluetooth, the connection between Viking history and modern technology is an example of how tradition and innovation can go hand in hand.
Emergency repairs and cleaning, rehabilitation companionship and tutoring, legal assistance and business consulting, conference event arrangements
