Gas Sensor Field
“Invisible Champion” Journey
Zhang Yingjun
PROFILE
01
Alumni Profile –Zhang Yingjun
Alumni Profile
Zhang Yingjun is an alumnus of our college, graduating in 2006 with a Bachelor’s degree in Materials Science and Engineering. He is the founder and CEO of Shenzhen Shenchen Technology, leading a national high-tech enterprise. With 15 years of focus on the gas sensor field, he has led the company to achieve national high-tech enterprise status, provincial innovative small and medium-sized enterprise recognition, and municipal specialized and innovative certifications. Their products have entered the supply chains of 38 leading companies, including Xiaomi, Midea, Samsung, and Chery, with annual sales exceeding one million sensors, establishing a benchmark for domestic alternatives in this niche market.
My Entrepreneurial Journey and Transformation
In 2010, I graduated from the College of Materials at Shenzhen University and began working in the sensor field. In March 2012, I founded Shenchen Technology, embarking on my entrepreneurial journey. Over the past fifteen years, we have gone from being unaccepted in the domestic market to selling sensors in dozens of countries worldwide. How did I achieve this?
Focus on being small, deep, and fast, winning through profit (TOP 1/2/3 in niche markets). Niche = opportunity; profit is discovered, chosen, and designed.
Core Tags
Technology Breakthrough:Breaking through barriers in electrochemical, optical, and semiconductor sensor technologies.
Market Sniper:Deeply cultivating niche markets to achieve high profit returns.
Domestic Pioneer:Replacing imported brands with domestic gas sensors.
Entrepreneurial Methodology:The ‘Shenchen Military Strategy’ in the sensor industry.
02
Essence of Online Sharing
Online Sharing
At the alumni sharing session on May 8, Zhang Yingjun shared insights on “Exploring the Material Galaxy, Building the Gas Sensor Industry,” revealing the principles of hard technology entrepreneurship.
One
Product Strategy
Global Layout of the Golden Industry Chain
Precise Positioning
Focusing on niche fields and markets, deeply exploring customer needs, and refining products.
Patent Moat
Protecting key processes with trade secrets and applying for patents on peripheral technologies (multiple patents have been laid out to respond to the wave of domestic substitution).
Two
Market Strategy
Head Binding + Profit First
Three
Three Survival Rules
Customer Selection:Serving three industry leaders in niche markets to capture market share of top customers.
Pricing Strategy:Replacing imported sensors with domestic sensors, significantly helping customers reduce costs.
Overseas Path:Entering overseas markets through foreign agents (overseas gross margins are 15% higher than domestic).
Four
Dimensionality Reduction Attack for Material Entrepreneurs
Technical Transformation Advantage
From polymer material modification to humidity sensor development, the alumnus has established a closed loop from “laboratory – production line – market” in five years.
Industry Selection Logic
Avoiding the red ocean of consumer electronics, focusing on high-threshold fields such as industrial and automotive sectors.
Seizing the window period for “domestic substitution.”
Entrepreneurial Pitfall Guide
“The three major gaps in the industrialization of school technology: cost control, yield improvement, and customer certification.”
Zhang’s Golden Quotes
“The core competitiveness of sensor companies lies not in the laboratory, but in the pain points list of customers’ workshops.”
“Profit is selected – rejecting 80% of orders to excel in 20% of orders.”
Three Major Trend Judgments
Material Innovation:MEMS technology will replace traditional semiconductor sensors (Shenchen has already reserved related technologies).
Scenario Expansion:Smart cities drive the demand for air quality monitoring.
Cross-Industry Integration:The combination of electrochemical sensors and new energy solid-state electrodes.
03
Walking with Alumni
Walking with Alumni
Zhang Yingjun offers the following collaboration resources:
Technical Connection:Providing consultation on gas sensor selection and domestic substitution solutions.
Supply Chain Support:Priority procurement of sensitive materials developed by the alma mater team.
Talent Recommendation:High-salary recruitment of R&D engineers with materials/electronics composite backgrounds (annual salary 200,000+).
Scan to add with the note “Shen Material Institute + Name”
Email｜[email protected]
Phone｜26932686