Gelato

Exploring GCC: A Conversation with the Founder of Mr. Wildman – Can “Junk Food” Become a Benchmark for Health?

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Exploring GCC: A Conversation with the Founder of Mr. Wildman - Can "Junk Food" Become a Benchmark for Health?

In today’s consumer market, emotional consumption and the rise of health concepts are profoundly changing the interaction between brands and consumers. Recently, we had an in-depth conversation with the founder of Mr. Wildman Ice Cream, who has spent 15 years introducing the health concept of Italian Gelato to China and redefining the value of ice … Read more

The Rise of ‘C-elato’: A Fusion of Chinese Innovation and Italian Gelato

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The Rise of 'C-elato': A Fusion of Chinese Innovation and Italian Gelato

[Image] It is unclear when exactly, but high-end ice cream represented by Gelato has suddenly flourished, becoming a new favorite in the market, with more and more Gelato brands entering the public eye. As a traditional dessert originating from Italy, Gelato is characterized by its freshness, low calories, and creativity. However, upon entering China, Gelato … Read more