TAG Heuer was founded in 1860 by Edouard Heuer. As a century-old pioneer in the Swiss watchmaking industry, TAG Heuer is committed to creating exquisite timepieces and precise timing tools, earning a reputation as a model of Swiss avant-garde precision watchmaking.The new TAG Heuer Connected smartwatch has recently been launched, let’s take a closer look.DesignThe new TAG Heuer Connected smartwatch looks more formal, resembling a chronograph. It features a 45mm case available in stainless steel or titanium, with symmetrically soft edges that are finely polished and smooth, ensuring no sharp edges.
The 1.39-inch OLED screen is protected by a sapphire crystal. The ceramic bezel surrounding it is marked with scales, featuring a bright and clean surface with well-defined engravings. The back has a screw-down stainless steel case, equipped with sensors and magnetic contacts.
In the middle of the side is a rotating crown, embossed with the TAG Heuer logo, which is deeply and clearly marked. There are also two physical buttons at the 2 o’clock and 4 o’clock positions.
In addition to the case material, TAG Heuer has also put thought into the strap. The one we have is a black rubber strap with a folding clasp, offering good fit, breathability, and comfort. There are also multiple strap and chain options available for quick replacement.
When it comes to TAG Heuer products, the element of “luxury” cannot be overlooked. This smartwatch embodies TAG Heuer’s commitment to high-end watchmaking craftsmanship.
Additionally, this smartwatch features a 5ATM water resistance rating, making it suitable for swimming and other low-speed, shallow water activities.FunctionalityThe TAG Heuer Connected smartwatch runs on the Chinese version of Wear OS, with a relatively rich variety of applications available in the app store. Typical scenarios include notification reminders, QR code payments, and music control. Furthermore, we found some unique features, such as watching short videos and playing mini-games, providing practical and entertaining functions for users in various daily activities.
Of course, TAG Heuer has also infused its own creativity.
This smartwatch offers five watch faces, including mechanical and digital styles. For example, there is a skeleton dial based on the Heuer 02 movement, a digital dial based on the Carrera series Heuer 01 watch, an LCD-style chronograph dial, a star trail dial presented through algorithms, and a hexagonal carbon nanotube structure dial, all exuding a high-quality feel.
These watch faces are highly customizable. For instance, the Heuer01C dial allows users to set the background, hour markers, and hands, and supports custom editing to highlight personal preferences, such as adding complex functions like schedules and weather.It is evident that TAG Heuer aims to maintain the essence of traditional watchmaking while embracing smart technology. The three buttons on the side are not merely decorative; the central crown is responsible for overall system interaction, invoking the voice assistant, and bringing up the application list, while the top button is used to activate TAG Heuer Sports, making it easy to control its functions. The bottom button quickly opens the timer, emphasizing the smartwatch’s health and fitness attributes.
Here, we focus on TAG Heuer Sports, one of the distinctive software features of this smartwatch, which includes regular activities such as walking, cycling, fitness, and running.
By utilizing different sensor combinations, it measures location and records heart rate, speed, distance, and stride during workouts, optimizing calorie burn tracking and providing detailed analysis of athletic performance, while continuously monitoring physical condition and expanding usage scenarios.ConclusionTAG Heuer initiated the process of smart technology in 2015, marking the first product from a luxury brand to truly enter the smartwatch market, subsequently launching several flagship products. We have also had the privilege of experiencing the Agent, and this is TAG Heuer’s third-generation smartwatch.Upon reflection, there are not many luxury watch brands willing to venture into smart luxury watches, and it is even rarer to see them continuously refine their third-generation products. The Connected smartwatch is led by TAG Heuer in terms of design and distinctive software, with its investment in digitalization standing out among luxury watch brands. This product, combining Swiss luxury watchmaking with modern digital technology, is also TAG Heuer’s attempt at cross-domain innovation.
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