Pool Cleaning Robots Accelerate Growth, Promising Future in a Blue Ocean Market

Pool Cleaning Robots Accelerate Growth, Promising Future in a Blue Ocean MarketThe number of pools worldwide continues to grow, leading to a high demand for pool robots. Pool robots are rapidly penetrating the market, transitioning from the initial introduction phase to a period of rapid growth.The competitive landscape of the industry is concentrated and lacks innovation, creating favorable conditions for Chinese brands to rise. In recent years, there has been breakthrough growth.The degree of product homogeneity is high; if any manufacturer can address the two major pain points of sensor scarcity and low intelligence, it may disrupt the industry landscape.Pool Cleaning Robots Accelerate Growth, Promising Future in a Blue Ocean Market

Weekly Research Focus: Pool Cleaning Robots Accelerate Growth, Promising Future in a Blue Ocean Market

Pool cleaning robots are automated devices designed to clean pools by autonomously navigating to remove sand, impurities, and dirt from the water, walls, and bottom. The greatest advantage of pool cleaning robots is their ability to perform autonomous underwater cleaning. Their structure includes components for structure, drive, control, and cleaning, utilizing multi-sensor fusion algorithms for intelligent underwater navigation, and employing motors, water pumps, and cleaning brushes to achieve cleaning of the pool water, walls, and bottom.

The number of pools worldwide continues to grow, leading to a high demand for pool robots.According to statistics from Jiacheng Capital, there were 28.88 million pools globally in 2021, with a continuous growth trend. Jiacheng Capital predicts that by 2026, this number will increase to 36.92 million pools, with a compound annual growth rate of 5% from 2021 to 2026. The majority of these pools are concentrated in the European and American markets, particularly in the United States. The number of pools in the U.S. reached 10.6 million in 2021 and increased to over 19 million by 2022, including both private and public pools, with private pools accounting for over 70%. We believe that as the number of pools continues to grow globally, the demand for pool robots will also increase, indicating a sufficiently large market.

Pool robots are rapidly penetrating the market, transitioning from the initial introduction phase to a period of rapid growth.According to Jiacheng Capital’s predictions, by 2026, the penetration rate of global pool cleaning robots will reach 28%, with the U.S./Europe/Oceania penetration rates reaching 39%/35%/34%, leading the world. As mentioned earlier, the number of pools globally is expected to reach approximately 36.92 million by 2026. Based on the predicted penetration rate of 28%, the demand for pool robots will reach approximately 10.34 million units, and with an average product price of $300, the market size will reach $3.1 billion.

The competitive landscape of the industry is concentrated and lacks innovation, creating favorable conditions for Chinese brands to rise. In recent years, there has been breakthrough growth.The market for pool robots in the U.S. is relatively concentrated, with the top 10 brands accounting for over 80% market share as of 2023. The U.S. and European markets started early, but there are relatively few brands in the industry. For a long time, sales have been primarily concentrated among four brands: the Israeli brand Dolphin, the Spanish brand Polaris, the British brand BWT, and the American brand Hayward. Due to the high concentration of the market, there have been almost no technological breakthroughs or innovations in the industry for over 20 years, creating conditions for Chinese brands to rise. In recent years, as Chinese brands accelerate their international expansion, the influence of domestic pool robots in the U.S. market has also seen breakthrough growth. According to data from Mojing Overseas, in 2023, domestic brands occupied 5 out of the top 10 positions on U.S. platforms, with a combined market share of 31%, a significant increase from 15.9% in 2022, representing a growth of nearly 15.1 percentage points.

The degree of product homogeneity is high; if any manufacturer can address the two major pain points of sensor scarcity and low intelligence, it may disrupt the industry landscape.Currently, mainstream products on the market face two major pain points: a lack of sensors and low intelligence, and the degree of product homogeneity is quite high. The core functions of pool robots mainly involve the movement and control components. The most commonly used sensors in cleaning robots are laser radar sensors or other collision sensors, but these types of sensors cannot be used underwater. In underwater and surface scenarios, the number of applicable sensors is very limited, and they must meet user expectations, which is very challenging. From the overall market perspective, most manufacturers operate under their own brands, with very few pure sellers. This is due to the significant initial investment in research and development, personnel, funding, and the high technical requirements. The global leading manufacturer Maytronics is expected to experience its first double-digit negative revenue growth in nearly five years in 2024. We believe the competitive landscape is changing, and domestic manufacturers may quickly seize market share. Potential manufacturers such as Ecovacs, Roborock, Xiaomi, and Anker possess advantages in overseas supply chains and smart cleaning appliance technology reserves, which may allow them to enter the pool robot market and disrupt the competitive landscape.

Cover image source|Doubao AI Image Generation

Source: Tianfeng Research

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Pool Cleaning Robots Accelerate Growth, Promising Future in a Blue Ocean Market

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