My insights on choosing a Bluetooth speaker can be summed up in one sentence: do not search on e-commerce platforms, do not search on e-commerce platforms, do not search on e-commerce platforms.This is because e-commerce platforms hide an invisible consumer guidance ladder. When you initially set a budget of 500 yuan, once you start searching, the platform will recommend more expensive and high-end products through similar product algorithms. Moreover, every time you decide on a particular model, you will soon discover another better and more beautiful option, until you can no longer bear its price.In the end, you have to go back and buy a Bluetooth speaker that you can only afford with some reluctance. However, the desire for that unattainable product remains in your heart. Thus, when you bring it home, you immediately feel regret, unable to stop thinking about that beautiful item that exceeded your budget, unable to let go—this is how e-commerce platforms ruin your happiness and joy, and you still end up spending money while they destroy it.Besides e-commerce platforms and merchants, consumers are undoubtedly accomplices. Friends who are used to online shopping understand that after initially selecting a product, we generally check product reviews and images, and also browse the Q&A section. In the Q&A section, you often see responses like: this product is pure garbage, compared to XX, it is nothing. Or: if you want to achieve effect A, this product definitely won’t work; you need to use product C from brand B. Therefore, to see what is so great about XX or product C, you are led to continue climbing the invisible consumer guidance ladder.The essence of the consumer guidance ladder lies in constantly increasing your options, leaving you confused and perpetually regretful, leading to continuous purchases of upgraded products. Thus, as a consumer, my choice is to narrow down the range and reduce options by continuously clarifying my needs, so that the Bluetooth speaker I choose will genuinely satisfy me.So, how do we focus?
First is the usage scenario; you need to clarify in what scenario you will use the Bluetooth speaker. Is it next to your computer? On your bedside table? In the living room? Do you need to take it into the bathroom while bathing? Or do you plan to carry it with you while traveling?Once the scenario is determined, many seemingly valid choices become invalid. For example, if you want to listen while bathing, then a non-waterproof speaker is completely out of the question. If you want to take it out for fun, then a large and heavy speaker is not worth considering. And if your computer desk has limited space, you will naturally find the answer to whether a large speaker suitable for the living room can fit next to your computer.Next is personal preference; you need to clarify what type of music you like, or specifically, what you intend to do with the Bluetooth speaker. Some people like to listen to songs, meaning the speaker needs to perform well with vocals. Others enjoy classical music, so the corresponding speaker should have a wide frequency range and a delicate and realistic sound. Some like rock or electronic music, so they definitely need a speaker with strong and clear bass and higher power. Of course, most people just want to hear sound without being picky, so they also need a speaker with relatively balanced performance, at least without severe distortion.Now you have a specific scenario and a specific personal preference; these two points are enough to lock in a particular Bluetooth speaker brand. For example, those who like rock music may lean towards Marshall speakers, while those who prefer vocals may favor B&O speakers. Those who enjoy powerful music and like to travel will definitely prefer JBL’s portable outdoor speakers.
After selecting a specific brand, the last thing left is the budget. Below 1000 yuan, there is indeed a significant difference in sound quality between speakers priced in the tens and hundreds. However, above 1000 yuan, the perceptual difference brought by a few hundred yuan increase in price is not obvious. Therefore, I personally do not support the idea of “if I add 500 more” or “if I add 1000 more” to get… Adding more will not lead to a qualitative change. If you add even more, it may just be paying for brand premium without gaining much actual value.Thus, my personal principle is: give up fantasies and lock in the budget. If you set it at 500, then it is 500; if you set it at 1500, then it is 1500. Do not think about adding a little more for a better option; that ladder extends infinitely upward, relying on such thoughts. The only exception is for service; if the official store or major distributor has a slightly higher price, it is acceptable to consider adding a bit more budget for after-sales service and repairs.The combination of scenario, personal preference, and budget can compress the selection range to a relatively worry-free level. The process of thinking through these three factors is also a process of clarifying personal real needs. Generally speaking, once you understand your personal needs, the choice will be quite clear. The only question left is personal aesthetics. Even before placing an order, it can still cause trouble. Whether it looks good or sounds good is quite subjective and flexible.Indeed, many people cannot accept chocolate that looks like feces, while many others are fine with any chocolate. I have no way to address this; I can only deeply wish you well. After all, I personally do not want to continue climbing that ladder; I am here to buy a machine to listen to music, not to exercise my phone screen by climbing stairs. There aren’t that many good things that you can have both, and I regret that, but that is the world.
Title of the cover image:“Bluetooth Speaker”Creator: He Cai Tou’s Little Meat HandAI Algorithm Provided: Midjourney V7.0Prompt:Commercial photography, a Nordic design style Bluetooth speaker, beautiful leather and wood materials, simple and restrained design, –ar 16:9 –profile hmzylai –v 7.0 Past Stories by the CurbProduced by He Cai Tou[WeChat ID]Bitsea Personal reposting of content to Moments and group chats does not require special application for copyright permission.Believe me,everything I say is wrong
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