

NO.1 The New Chip “Assassin”





It is rumored that NXP will increase prices by about 15% across the board starting July 1, and currently, the shortage of some automotive and industrial parts remains prominent.

NO.4 Heat and price soar together
VNQ7050AJTR: Soaring since this year
The popularity of VNQ7050AJTR has significantly soared since this year, and the price has also soared, from around 7 yuan’s normal price to about 500 yuan now.

This is an ST automotive smart power IC – a four-channel high-side driver chip, used for all types of automotive resistive, inductive, and capacitive loads or specifically for automotive signal lights.
ST currently has a shortage concentrated in discrete devices, automotive MCUs, power switches, etc.

NO.5 The automotive chip that earns effortlessly
TPS7B7702QPWPRQ1:
Second wave of price increases this year
Recently, the search volume for TI automotive materials has been quite high, with TPS7B7702QPWPRQ1 rising from around 7 yuan’s normal price to over 100 yuan. After dropping from 800 yuan to over 200 yuan last quarter, it has now risen to around 600 yuan.

TPS7B7702QPWPRQ1 is TI’s automotive dual-channel adjustable low-dropout regulator, used in infotainment systems, active antenna power supplies, surround camera power supplies, and high-side power switches for low current applications. It belongs to the TPS7B770x-Q1 series, which includes single-channel 7701 and dual-channel 7702.
Prices keep rising, and the “long-distance runners” may have started to reap their rewards.

NO.6 The automotive chip that earns effortlessly
TPS7A6650QDGNRQ1:
Still at a high price
The popularity of TPS7A6650QDGNRQ1 is among the top positions on multiple platforms across the web, with a normal price of about 1.7 yuan, currently around 280 yuan, which is a significant drop from over 400 yuan last month, but still at a high price.

TPS7A6650QDGNRQ1 is a TI automotive low-dropout regulator with power good indication function (150mA, battery-powered operation at 40V, low IQ). It is used in infotainment systems with sleep mode, body control modules, and standard always-on battery.
TI’s specialized analog chip prices are unlikely to drop to normal prices in the short term, and there may even be fluctuating price increases, mainly due to strong demand in specialized fields such as automotive.

NO.7 Gently waking the sleeping soul
KSZ9031RNXIA: Rebounding
KSZ9031RNXIA’s normal price is 20 yuan, and after the last price fluctuation, it has refreshed its high record this month, rising from around 200 yuan in May to about 1500 yuan.

Microchip’s KSZ9031 is an Ethernet chip, used not only in automotive networks but also widely in laser/network printers, broadband gateways, gigabit SOHO/SMB routers, network TVs, gaming consoles, industrial control, etc.
Naming rules

Source:Microchip official data sheet
KSZ9031 R NX I A
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Interface: R = RGMII
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Package: NX = 48-pin QFN or VQFN
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Temperature: I = -40℃ to +85℃ (Industrial grade)
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Bond wire: A = Gold
Who has been hit hard by this record high price? Sometimes it may not wake up but instead knock them out.


NO.8 The comeback of the hotcake
NCP45520IMNTWG-H:
300 times the normal price
The official guide price for NCP45520IMNTWG-H is about 3.2 yuan. Since the beginning of this year, it has soared, currently priced around 1000 yuan, which is over 300 times the normal price.

This is a power management chip (load switch), belonging to ON Semiconductor’s NCP455XX series, widely used in portable electronic devices and systems, telecommunications, networking, medical and industrial equipment, set-top boxes, residential gateways, handheld devices, laptops, and tablets.
Naming rules
This series mainly includes two models: NCP45520 and NCP45521.

Source:ON Semiconductor official data sheet
The NCP455XX series is already a popular series from ON Semiconductor, with lead times exceeding 70 weeks, and very few spot supplies, leading to high prices. The vast market growth potential and huge profits have made power management chips a hot commodity that many manufacturers are vying for. After ON Semiconductor acquired Fairchild in 2015, its position in the power sector has leapfrogged.

NO.9 Who has my expensive request to surpass
MK64FN1M0VLQ12:
Can’t afford even with the price drop
MK64FN1M0VLQ12 has seen a continuous rise in search volume since last year, recently hitting a peak, with the price dropping from over 10,000 yuan to around 8500 after breaking through 10,000 yuan in May.

This is a general-purpose MCU from NXP, with a normal price of about 35 yuan, widely used in automotive, industrial, mobile devices, smart homes, etc.
Naming rules
Q K## A M FFF R T PP CC N
For example, MK64FN1M0VLQ12
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Q: M = Fully qualified
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K##: K64 = Ethernet with high RAM density
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“FFF” represents flash memory size: 512 = 512 KB; 1M0 = 1 MB
(The rest omitted)

Source: NXP official data sheet
NXP’s MK60, MK64 series currently have a significant shortage, and prices remain strong.Chips priced at over thirty yuan have risen to four digits (even reaching five digits at one point), who else can surpass this?

NO.10 Engraving “low power consumption” into the bones
NRF52832-QFAA-R: Continuous price drop
The normal price of NRF52832-QFAA-R is about 8.5 yuan, with the highest price occurring around November last year, reaching over 40 yuan. The price has further dropped to around 15 yuan.

This is a multifunctional Bluetooth 5.3 SoC from Nordic, supporting low-power Bluetooth, Bluetooth mesh networking, and NFC.
NRF52832, as the star product in the high configuration of the nRF52 series, is used in IoT applications, including asset tracking, smart home, industrial, smart agriculture, audio, and professional lighting. Compared to the first-generation nRF51 series, the reduction in power consumption and improvement in performance are the biggest highlights, making the nRF52 series, represented by NRF52832, the mainstream product series currently in use.
Naming rules
NRF52832-QFAA-R
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N52/nRF52: nRF52 series
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“832”: Component code
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“QF”, “AA”: Representing package variant and function variant code respectively; AA refers to 512 Flash (kb), 64 RAM (kb)
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“R”: 13″ reel
Depending on different batches, the specific price of NRF52832 may be lower, and it may drop below 10 yuan, returning to single-digit prices.
▶ Popular chip part number identification on the internet (January 2022)
▶ Price increase of at least 200 times! TI, ST, Infineon, Qualcomm popular chip part number identification
▶ Single chip price exceeds 2500 yuan! TI, ST, NXP, Infineon popular chip part number identification
▶ Two chips rise to 760! TI, ST, Infineon, Nordic popular chip part number identification


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