Automotive Electronics

Member Spotlight: Xinchih Technology and ROHM Jointly Develop In-Vehicle SoC X9SP Reference Design, Equipped with ROHM’s PMIC for SoC, Promoting Smart Cockpit Adoption!

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Click the blue text↑ to follow us Global semiconductor manufacturer ROHM (headquartered in Kyoto, Japan) today announced a joint development with leading automotive chip company Xinchih Technology for the smart cockpit reference design “REF68003”. This reference design primarily covers Xinchih Technology’s smart cockpit SoC*1 “X9SP” product, which is equipped with ROHM’s PMIC*2 product, and was … Read more

Rockchip: Leading Edge Computing Power, Developer Conference Announcement Approaching, Focus on Low Positions

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Rockchip: Leading Edge Computing Power, Developer Conference Announcement Approaching, Focus on Low Positions

(Opinion sharing, please refer to cautiously, not for investment decision advice) The Rockchip Developer Conference is scheduled for July 17-18, and it is expected to release multiple high-end new chips, with Q2 performance likely to remain impressive. After several months of consolidation since the tariff impact in early April, the upcoming performance and developer conference … Read more

The Severely Underrated PCB Leader! Boosted by AI Servers and 6G Concepts, Targeting a 300% Increase!

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The Severely Underrated PCB Leader! Boosted by AI Servers and 6G Concepts, Targeting a 300% Increase!

1. Company Overview: Zhongjing Electronics, an invisible champion in the high-end PCB field, was established in 2000 and focuses on the research and production of high-density interconnect (HDI) and multilayer PCBs. Core application areas include: · AI Servers/Data Centers: GPU accelerator card PCBs (supplied to NVIDIA A100/H100) · Automotive Electronics: Onboard radar, smart cockpit PCBs … Read more

Recent Developments in the PCB Sector: Supplementing Industry Chain Stocks

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Recent Developments in the PCB Sector: Supplementing Industry Chain Stocks

A few days ago, I wrote an article summarizing the performance window for mid-year reports in the PCB sector. Here, I will supplement some additional stocks. 1. High-end Substrates and Copper Foil 1. Jin’an Guoji: Domestic replacement of high-frequency and high-speed copper-clad laminates, certified by NVIDIA AI servers. 2. Shengyi Technology: Among the top five … Read more

The Return of Kings in PCB

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The Return of Kings in PCB

The demand for AI servers is exploding, automotive electronics are upgrading, consumer electronics are recovering, and breakthroughs in domestic technology are occurring. Especially for AI servers, the value of a single PCB is 3-5 times higher than that of traditional servers. The cost of the PCB for a single cabinet from NVIDIA exceeds $170,000! Domestic … Read more

RISC-V: The Future of Chip Design and Customization Breaking Traditional Boundaries

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RISC-V: The Future of Chip Design and Customization Breaking Traditional Boundaries

A quiet revolution is taking place in the field of chip design. As traditional processor architectures struggle to meet emerging computing demands, RISC-V, an open instruction set architecture, is paving new technological paths with its unique advantages. Unlike traditional architectures such as x86 and Arm, RISC-V adopts a modular design philosophy, retaining only the most … Read more

Main Control SoC: Research Framework (95 Pages)

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Main Control SoC: Research Framework (95 Pages)

1. Definition and Core Modules of SoC Chips Definition: SoC (System on Chip) integrates key components such as CPU, GPU, NPU, memory, and baseband into a single chip, achieving complete system functionality. It is the core of smart devices such as smartphones, smart home appliances, and automotive electronics. Core Modules: Includes CPU (computational control), GPU … Read more

NXP’s S32N Series Provides Strong Computing and Security Support for SDV

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NXP's S32N Series Provides Strong Computing and Security Support for SDV

The global MCU market is dominated by five manufacturers: Infineon, NXP, Renesas Electronics, STMicroelectronics, and Microchip Technology, with Infineon and Renesas Electronics performing particularly well in 2024. NXP maintains a leading position in automotive electronics and security chips, while Microchip holds a significant position in the 8-bit microcontroller market. The company’s product line covers a … Read more

Power Management IC: Research Framework (100 Pages)

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Power Management IC: Research Framework (100 Pages)

1. Definition and Classification of Power Management ICs (PMIC) 1. Core Functions PMICs are analog chips, serving as the “power heart” of electronic devices, responsible for the conversion (such as AC/DC, DC/DC), distribution, detection, and control, which directly affects device performance and reliability. Typical applications include: Voltage Conversion: Converting battery voltage (e.g., 3.7V) to lower … Read more

Analysis of Job Prospects for BSP Engineers in Embedded Software Development in 2026

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Analysis of Job Prospects for BSP Engineers in Embedded Software Development in 2026

1.What is aBSPEngineer? BSP, short for Board Support Package, refers to the software that provides support for a specific hardware platform. A BSP engineer is a technical professional responsible for the development, debugging, and maintenance of the board support package, which is a subfield of embedded software engineering.So, what is a board support package? It … Read more