In the past two years, the television industry has shown a performance of “cold outside, hot inside.” This is because the television industry has been very sluggish in the past five years, experiencing a continuous decline in sales. This is due to the fact that our television industry has entered a mature phase, with insufficient motivation for upgrades.
However, the internal heat is due to the fact that there have been tremendous changes within the television industry, with various innovative display technologies blooming, the trend of large sizes being “unstoppable,” and the gaming market thriving like never before, along with 8K televisions, indicating that the entire television industry is undergoing a transformation.
With Double Eleven approaching, it is a great time for many consumers to purchase televisions. From the perspective of display technology, the mainstream television products currently adopt technologies including LCD, OLED, Mini LED, QLED, and laser televisions. I will provide some purchasing suggestions based on the most popular and largest categories of television products.
First, we have ordinary LCD televisions, which are currently the most cost-effective, being relatively low-priced television products with the largest sales volume and ownership. In simple terms, they are affordable and provide good value for money. The advantages of LCD screens are that the technology is very mature, they have a long lifespan, and they do not flicker, which is beneficial for eye protection.
Of course, LCD televisions also have disadvantages, the most prominent being that the LCD screen is always in an excited state, unable to achieve complete blackness, and there is a problem with backlight leakage. This means that there is a limit to color performance, which is currently the quality bottleneck of LCD televisions and the core reason for the industry’s strong push to develop innovative display technologies to replace LCDs.
Next is Mini LED televisions. Strictly speaking, Mini LED is not a display technology but a backlight technology that can be applied to ordinary LCD televisions and quantum dot televisions, significantly enhancing the backlight design of ordinary backlight televisions, achieving more zones and improving color performance.
Mini LED and QLED televisions that use Mini LED backlighting perform better in terms of color, achieving superior image quality, marking a transition from LCD televisions to more outstanding OLED televisions. Therefore, if you have certain requirements for picture quality, choosing an LCD television or quantum dot television with Mini LED backlighting is a good option.
Additionally, there are QLED televisions. QLED is not a screen but an LCD screen with LED backlighting enhanced by quantum dots. QLED mainly adds a layer of quantum dot film to the screen, which improves picture quality; its structure involves the aggregation of electrons and holes in the quantum dot layer forming excitons, which emit light through the recombination of excitons.
The advantages include inheriting the long lifespan characteristics of LED backlighting, while the added quantum film improves color accuracy and color volume, easily achieving color gamut values exceeding 110% (BT.709). However, there are also disadvantages; QLED is still an upgraded product of LED backlight LCD televisions, with limited improvements in picture quality.
Thirdly, we have OLED televisions, which are recognized as high-end televisions. Currently, flagship mobile phones basically use top-tier OLED screens, which have outstanding color effects. OLED, or organic light-emitting diode, emits light through the injection and recombination of charge carriers, possessing advantages that other display technologies cannot match, such as not requiring a backlight, being self-emissive, having a wide viewing angle, fast response times, and no ghosting or trailing. When displaying black images, OLED can achieve pure black and infinite contrast.
However, OLEDs also have very obvious advantages and disadvantages. The advantages include self-emissive technology, which brings richer colors, better color accuracy, infinite contrast, and exceptional black levels. The disadvantages include high heat generation, susceptibility to burn-in, lower lifespan, limited brightness, and currently, OLED televisions generally have a higher price tag. If your budget allows, you can go ahead and purchase one.
In summary, different technologies of television products have different advantages and disadvantages. If you pursue cost-effectiveness and economic practicality, you can choose ordinary LCD televisions. If you wish to select a mid-range television, you can choose LCD televisions with Mini LED backlighting. For those pursuing picture quality, you can opt for QLED and OLED televisions with Mini LED backlighting.
Double Eleven is coming, are you ready?