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From a single pumpkin seed to a winter coat, private enterprises in Yuyang District are extending the industrial chain through innovation, enhancing the value chain to inject vigorous vitality into the regional economy.
01Technology Empowerment: The “Full Chain Fission” of a Pumpkin
Yulin Keshangying Food Co., Ltd. has spent 15 years elevating the pumpkin from the loess of Shaanxi. This national high-tech enterprise has partnered with Northwest A&F University to establish a leading national pumpkin germplasm resource bank, precisely cultivating seven specialty varieties such as low-sugar pumpkins and high-oleic pumpkin seeds, and developing over ten high-value-added products like pumpkin seed oil and pumpkin powder. Their patented technology covers 12 stages from planting to processing. The “Nine Unifications” mechanized planting model has enabled a demonstration base of 430 acres to achieve an average income increase of over 2000 yuan per acre, benefiting over 2000 surrounding farmers with an average annual income increase of 12,000 yuan. In 2023, the company’s sales of deep-processed pumpkin products exceeded 80 million yuan, tripling from five years ago, becoming a benchmark for agricultural industrialization in Shaanxi Province.
02Smart Manufacturing Upgrade: The “Breaking the Circle” Journey of a Winter Coat
In the traditional woolen winter coat sector, Yulin Nuanchin Woolen Clothing Co., Ltd. has broken the homogenization dilemma with a “technology + brand” dual engine. The company invested 8 million yuan in R&D to tackle key technologies such as antibacterial treatment of wool and intelligent temperature control fiber composites, launching innovative products like lightweight winter coats and graphene heating vests, with patented products accounting for 60%. Through a combination of “online live streaming + offline experience stores” for marketing, the company’s annual sales have increased at an average rate of 25%, with online channels accounting for over 45% in 2023, and products reaching over ten provinces in North and Northwest China. Their intelligent cutting bed system and ERP production management system have improved production efficiency by 30% and inventory turnover by 50%, becoming a model case for digital transformation in the clothing industry in Shaanxi Province.
03Ecological Empowerment: Policy Rain Nourishing the Soil of Private Enterprises
Yuyang District has established a “three-dimensional” service system to safeguard the development of the private economy: setting up a 50 million yuan agricultural specialty industry fund, providing up to 30% investment subsidies for projects involving deep processing of agricultural products and cold chain logistics; establishing a Northwest agricultural product e-commerce incubation base, hosting the “Yuyang Good Goods” live streaming festival annually, cultivating over 200 local anchors, and driving online sales of agricultural specialty products to exceed 100 million yuan; implementing the “Return of Talents” plan, attracting 120 skilled individuals to return home for entrepreneurship, offering up to 500,000 yuan in interest subsidies for entrepreneurial guarantee loans.
04Future Vision: Building an Industrial High Ground at the Intersection of Shaanxi, Gansu, Ningxia, and Inner Mongolia
Standing at a new starting point, Yuyang District is targeting three strategic directions: constructing a 100,000-acre high-standard pumpkin and miscellaneous grain planting base, creating a 10 billion-level modern agricultural cluster from breeding to health food; promoting 50 large-scale enterprises to connect to the industrial internet platform, cultivating 5 smart factories and 10 digital workshops within three years; creating a regional public brand “Yuyang Manufacturing”, establishing a 20 million yuan brand promotion fund, and pushing cashmere clothing and selenium-rich miscellaneous grains into the national mid-to-high-end market.
From “local specialties” to “golden business cards”, from “traditional crafts” to “new national trends”, Yuyang District is writing a legendary leap in industry on the yellow land through the innovative practices of the private economy. This land, which integrates agricultural civilization with modern industrial genes, will continue to contribute the Yuyang model to the construction of a high-quality development demonstration zone for the private economy in Western China through the vivid practice of “agriculture-industry integration and brand leadership”.
Source: Phoenix Network Shaanxi
Editor: Xie Anfa Graphic Designer: Ye MiaoEditor-in-Chief: Shang Peng Bao HaijieReview: Ma ZhihengEditorial Review: Yuyang District Media Center
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