【Main Content:】 01 What is an agent? Simply put, agents can be broadly categorized into three main types, each harboring significant new business opportunities.
The first type is enterprise agents. They serve as an important window for companies to showcase their value, content, and image, much like a company’s website or service account in the past. Imagine, in the internet age, a company’s official website is a crucial way for customers to learn about the business, and enterprise agents are an advanced upgrade on this foundation.
They not only display company information but also possess powerful customer service and traffic directing capabilities. Traditionally, company websites would typically be equipped with instant messaging tools (IM), where professional human customer service representatives would respond to inquiries. In the era of agents, this customer service role is replaced by trained agents. For example, a certain agent in Singapore allows users to ask questions directly, and the agent can quickly provide answers. Moreover, enterprise agents can act as traffic entry points, similar to the currently popular short videos and live broadcasts, directly guiding users to make phone calls or visit the official website, thus bringing more traffic and potential customers to the business. From a marketing perspective, this is a more efficient and intelligent marketing method that can accurately reach target customer groups, significantly improving the marketing effectiveness of enterprises.
02 In the future of the agent field, virtual character agents are a very practical type. In the past two years, the concepts of digital humans and digital avatars have gradually entered the public eye, but compared to virtual character agents, they can only be considered a preliminary form. Digital humans and digital avatars are like shadow puppetry, requiring someone behind the scenes to operate them to complete live broadcasts or other tasks. In contrast, virtual character agents can truly replace human work and operate with high efficiency.
I have created many virtual character agents, such as virtual wives and virtual girlfriends, which have gained popularity among many people. Just like how people enjoy watching videos of young women dancing, virtual character agents can also attract a large number of fans, thus achieving fan engagement and commercial monetization. The application scenarios for virtual character agents are extremely broad; whether for emotional consultants, doctors, or knowledge bloggers, anyone can develop their own virtual character agent. This agent can work continuously 24/7, and as long as there are users interacting with it, it effectively promotes and attracts customers for the entity behind it.
For example, doctors and consultants who develop agents can have simple consultation questions handled directly by the agent, while more personalized service situations can be taken over by real people. This way, it not only provides an alternative traffic generation method beyond short videos but also filters out more precise customers, improving work efficiency and service quality. From a psychological perspective, virtual character agents can meet people’s emotional needs and information acquisition needs in different scenarios, showing great development potential.
03 Currently, the most practical and valuable agents are tool-type agents. I have recently built many tool-type agents, such as those that can automatically write PPTs, extract copy, create mind maps, write long articles, provide voiceovers, create artwork, and design logos. These agents act like our capable assistants, helping us efficiently complete various tasks.
For instance, when writing an article, I used to spend an hour on it, but now, with the help of agents, I can complete it in just one minute. This type of tool agent is essential for every enterprise, entrepreneur, and individual. For design or planning companies, they can leverage large models, combining past design cases, plans, and industry data, to develop agents specifically for packaging design, logo design, etc. When design work is needed, they simply provide the concept to the agent, and the task can be completed swiftly. From a productivity perspective, the emergence of tool-type agents has significantly increased work efficiency and reduced labor costs, making them an important force in driving industry development.
For ordinary people, developing a series of agents for content production and engaging in the self-media industry is currently a method to achieve quick results. I have personally tested that by combining copywriting agents with AI video generation models, it is possible to produce short videos in bulk, whether for short videos, mid-length videos, or e-commerce, all of which are very popular. In today’s increasingly competitive self-media landscape, these intelligent tools can help creators save time and energy, improve content quality, and stand out in the market.
04 When all enterprises, industries, and individuals have a demand for creating agents, it will give rise to two new entrepreneurial opportunities.
Although agents are practical, not everyone has the ability to develop them. Even those with some technical knowledge may lack sufficient data to train their own agents. Therefore, industry experts can make a significant profit in the era of agents. For example, those who have worked for many years in short video and MCN companies possess a wealth of data on copywriting, video shooting, and monetization logic, which can be used to train agents for short video content production. On one hand, they can achieve service monetization by helping businesses and individuals develop agents; on the other hand, they can set up a charging model for the developed agent templates, similar to knowledge payment, allowing those in need to pay for usage.
For those with some technical skills, specifically helping businesses develop agents is also a good entrepreneurial direction. This is similar to developing websites in the past, where agents are created based on the data provided by the business to meet their specific needs, just like the enterprise agents mentioned earlier. It is foreseeable that this is just the beginning; in the future, more business opportunities and entrepreneurial chances will emerge behind agents.
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