There is no need to worry anymore if an elderly person falls at home or if there is a gas or water leak.
On September 16, the digital think tank and leading financial media outlet “21st Century Business Herald” initiated and hosted the “2020 China Listed Companies Value Discovery Tour,” inviting professional institutions and industry experts to form an expert visiting group to conduct research and visit the headquarters of the well-known real estate company Midea Real Estate. During this visit, investors discovered that Midea Real Estate’s smart home technology has been upgraded to version 4.0. Transitioning from the previous era of “passive control” relying solely on smart terminal devices such as tablets and smartphones, it has gradually moved towards a fully interconnected environment, allowing home products and community services to connect directly through smart terminals, evolving from fragmentation, singularity, and homogeneity to intelligence and personalization.
The Super Brain X Brain Emerges
The rise of 5G technology, along with the emergence of new living modes and scenarios driven by the Internet of Things, big data, and artificial intelligence, has led to an increasing public demand for higher living standards and quality, which in turn raises the bar for innovation capabilities and service models across various industries. Smart homes have become a hot topic in recent years.
In fact, many internet technology companies and traditional manufacturing giants have already begun actively developing around the concept of “smart homes.” However, due to limitations in their own technological development characteristics or the separation of home and community, the solutions proposed by these companies are either confined to the smart interconnectivity of their own produced smart terminal devices or limited to specific living areas, resulting in a fragmented state of smart home technology that fails to achieve true interconnectivity.
As a smart real estate manufacturer, Midea Real Estate adheres to the manufacturing genes and industrial foundation of Midea, redefining the concept of “Internet of Things + Real Estate.” It can be said that they are genuinely standing from the perspective of home life, leveraging IoT technology to create smart homes.
In July last year, Midea Real Estate proposed the concept of making smart homes “think actively.” The Midea Super Brain X Brain was launched, integrating five major centers: information center, cognitive center, interaction center, memory center, and decision center. It can automatically remember the behavior habits of family members, make decisions based on environmental conditions, and analyze family status to make adjustments.
The Midea Yun Yue Jiang Shan project, located in Shunde, Foshan, has already installed the aforementioned smart home system. Compared to version 3.0, the 4.0 version of smart home technology is smarter and more interconnected. In the model room, when staff activate the away mode on their mobile phones, all household devices such as lights, air conditioning, and televisions will turn off, and the curtains will also close.
More importantly, the smart home concept breaks down the previous barriers between systems. If any abnormal situation occurs at home, the smart home can generate a report and send it directly to the property management, avoiding the awkward situation of having reports without management.
The Elderly Fall Rescue Mode Addresses Life Pain Points
In addition, in response to the increasingly serious aging problem, Midea Real Estate’s smart home also thoughtfully addresses this area. According to relevant statistics, it is estimated that by 2020, the number of elderly people aged 60 and above in the country will increase to about 255 million, with the number of elderly people living alone and in empty nests rising to about 132 million. How to protect the safety of the elderly has become a social issue.
Currently, one of the features of Midea Real Estate’s smart home is designed for elderly falls. For elderly individuals, a fall without timely assistance can lead to fatal injuries. The introduction of smart cameras can significantly improve this situation. Once an elderly person falls and cannot get up in time or if no one is available to help, the smart camera will quickly capture the scene and upload the image to the homeowner or property management, allowing them to take immediate action to assist the fallen elderly person.
Even more considerate, Midea Real Estate has also taken privacy issues into account. To protect the homeowner’s privacy, the smart home camera is equipped with a neural network deployed in the built-in chip, which can filter out sensitive information from images or videos, extracting only the feature maps needed by the backend system and compressing these for transmission to the backend. The core issue of this solution lies in posture detection, specifically how deep learning can determine postures such as bending, lying down, or standing from a standard 2D camera.
In fact, as the real estate industry gradually slows down, transformation has become an important topic of focus for real estate companies, especially industry leaders. The shift from extensive development to refined management is evident, and while many leading real estate companies are choosing to diversify their operations, Midea Real Estate’s “Internet of Things + Real Estate” model undoubtedly provides a new development sample for the industry.
Currently, Midea Real Estate’s “smart ecosystem” concept resembles a complete IoT ecosystem centered around the real estate industry, radiating from the perspective of “home” and integrating various fields such as living, travel, and consumption. This undoubtedly maximizes platform traffic and provides a strong guarantee for enhancing future corporate competitiveness.
(Special Topic)