Ad Exchange

Reflections on Turning Twenty

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Reflections on Turning Twenty

Tonight is a rainy night, and it is no longer summer. The rain still carries the essence of summer, and calling it autumn rain is far from sufficient—it lacks the coolness, the lingering charm, and the essence of “Li Qingzhao.” We have once again reached the awkward transition between summer and autumn, where turning on … Read more

Understanding DSP, DMP, and SSP in Ten Minutes

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Understanding DSP, DMP, and SSP in Ten Minutes First, you need to have at least a basic understanding of the internet advertising industry chain. Advertisers clearly refer to those who want to advertise their brands or products, such as BMW, Intel, Mengniu, etc. Publishers are the carriers that provide advertising space, such as TV stations, … Read more