Baojun Enjoyment: A C-Class Coupe Starting at 130,000 Yuan, How to Use “Class-Leaping Thinking” to Dominate the 200,000 Yuan Market?
When a new energy C-Class car exceeds 5 meters in length and has a range of over 1,000 km, priced at 130,000 Yuan, even the BYD Han would take a deep breath. The Baojun Enjoyment, this dark horse, redefines the value benchmark for family sedans under 200,000 Yuan with a triple dimensional attack of “gasoline car prices, electric car experience, and luxury quality.” Today, we will break down the hardcore strength of this “ideal choice for family travel.”
1. Design: The “Suit-Wearing Bandit” of Wind-Chasing Aesthetics
This may be the sexiest fastback in Baojun’s history. The Enjoyment adopts a “wind-chasing aesthetic” design, inspired by the lead horse of Qin Shi Huang’s seven steeds, the Wind-Chaser. The 2.5-meter long fastback line extends seamlessly from the front to the rear wing, combined with an ultra-low drag coefficient of 0.198 Cd (second in class), both elegant and subtly aggressive. The pure electric version features a closed front face and a 7-shaped meteor headlight, while the plug-in hybrid version has star ring light groups and a large mouth grille. Among the five custom colors from BASF, Xianglin Purple and Yuding Yellow incorporate pearlescent particles that shift with light, and the paint thickness is increased by 20% compared to the same class—this craftsmanship is typically a hallmark of luxury brands.
Inside the car, the 2900 mm wheelbase provides nearly 1 meter of legroom in the rear, and the Nappa leather seats combined with 39 soft-touch surfaces offer a “tactile luxury” comparable to models priced at 300,000 Yuan. The passenger seat boss button, aviation headrests, 25° rear seat backrest adjustment, and even the soft-touch storage compartments in all four doors—Baojun clearly understands the family need for “decent travel”.
2. Intelligence: The “AI Driver” That Understands Dialects Instantly
The voice assistant can now tell Sichuan jokes. The Enjoyment debuts with the Lingyu cockpit and DeepSeek large model, which can not only understand 8 major dialects (recognition rate > 95%) but can also discuss “which hotpot in Chengdu is the best” in Cantonese. The 15.6-inch central control screen boots up 2.5 times faster, and the unique “Lingxi Island” interactive interface turns high-frequency functions like navigation and charging into “floating bubbles,” making the operation logic more intuitive than a smartphone.
Even more impressive is the Lingmou Intelligent Driving 3.0 system: – Valet Parking: Get out of the car 20 meters in advance, press a button to automatically find a parking space, even recognizing underground parking barriers – Mapless City NOA: Does not rely on high-precision maps, smoothly reading traffic lights and avoiding cuts like an experienced driver – Full-Speed AEB: Stops at 120 km/h for stationary vehicles, accurately handling sudden appearances of three-wheeled vehicles.
This system achieved a success rate of 98.7% in complex intersections during peak hours in Hangzhou, proving to be more adaptable to Chinese road conditions than Tesla Model Y’s pure visual solution.
3. Driving Control: “Ground-Flying” Tuned by Motima
The chassis mystique has been mastered. The front MacPherson and rear four-link independent suspension, combined with Dutch KONI’s FSD damping valve, automatically softens the damping when going over speed bumps and hardens for support when cornering. The Motima team (which has tuned Aston Martin) spent 8 months and 1.52 million kilometers testing to tune it into a “hexagonal warrior” that does not bounce over potholes and does not lean in corners. The measured data is impressive: – 60 km/h over damaged roads, vibration intensity is 45% lower than the same class – 100 km/h emergency braking distance is only 37.79 meters – 5.9-meter turning radius, making U-turns in three lanes easy.
In terms of power, the pure electric version has a 186 kW motor with a range of 600 km, and fast charging can replenish 300 km in 20 minutes; the plug-in hybrid version has a 1.5T engine and motor with a combined range of 1100 km, and a fuel consumption of 4.8L/100km when the battery is depleted. In a real-world test at -20°C in Heihe, the range achievement rate still exceeded 62%—the “three no principles” (no short circuit, no leakage, no fire) of the battery provide peace of mind for northern users.
4. Class-Leaping PK: Selling at Qin’s Price with Han’s Dimensions
| Dimension | Baojun Enjoyment | BYD Han EV | Xpeng P7+ | |————|——————-|——————|——————| | Price | Starting at 132,800 Yuan | Starting at 179,800 Yuan | Starting at 186,800 Yuan | | Range | Plug-in hybrid 1100 km / pure electric 600 km | Starting at 506 km | Starting at 615 km | | Intelligent Driving | Valet parking + mapless NOA | Highway NOA | City NOA | | Comfort | Four-seat ventilation + double-layer glass | Front seat ventilation + single-layer glass | No rear seat ventilation |
It even has an ice-breaking mode for the door handle. A 200N outward force can push open a 6mm ice layer, revealing Baojun’s insight into user pain points. In contrast, the Han and Xpeng P7+ are at least 40,000 Yuan more expensive on the configuration list, yet lack practical features like cloud parking maps and throttle misstep prevention.
5. Purchase Suggestions: Who Should Pay for It?
- Family Users: The plug-in hybrid version has a pure electric range of 140 km and a fuel consumption of 4.8L when the battery is depleted, saving on fuel costs for weekend outings.
- Tech Enthusiasts: The EV version has a range of 600 km and fast charging in 20 minutes, making commuting stress-free with L2+ intelligent driving.
- Quality Seekers: Nappa leather and a 12-speaker sound system, enjoying C-Class treatment for the price of an A-Class car.
Of course, there are some drawbacks: the panoramic roof lacks a sunshade (the pre-sale includes original factory accessories), and the car’s menu hierarchy is a bit deep. But considering that you can buy a 5-meter smart family sedan for just 130,000 Yuan, these flaws seem bearable.
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