The Evolution of Snowboarding Cinema: Celebrating ‘HU am I’ (2010)

The snowboarding scene in China has undergone tremendous changes over the past decade.

The only thing that remains unchanged is our youthful passion for snowboarding.

HU am I

HU am I is the first film edited by Olli, and it is also the first film edited on a Mac! The filming locations include several ski resorts both domestically and internationally, featuring personal showcases from some of the best riders in China, such as Wang Lei, Xiao Hu, and Andrew. The screenings have expanded from a single location in Beijing to several cities.

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

HU am I was filmed in the Year of the Tiger, playing on the homophonic phrase ‘Who am I’. How many people have truly released themselves after getting into snowboarding!

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)HU am I merchandise and collaborations

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

→ Eric, Andrew, Steve, Marco, Olli

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

Helicopter skiing; New Zealand

The movie is about to begin.

What do you see, the era or the sentiment?

Riders:

Wang Lei

Xiao Hu

Zhang Wei

JAY Li Jie

Xiao William

Zhou Bin

Xiao Guo

Andrew Wang Longsheng

Xfox

Jokey Toon

Bobby Carleo

Alan Wong

Marco Huang

Ming Ming

Steve Shi

Eric

Tommy

Li Xianyi

Huang Chao

Olli

And so on…

Celebrating the 10th Anniversary of Mai Luo Films

The history of snowboarding films unveiled, feel free to leave your comments! If you have any questions about this film, don’t hesitate to ask. Let’s warm up for the 10th anniversary film of this snow season together!

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)The Evolution of Snowboarding Cinema: Celebrating 'HU am I' (2010)

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