With the influx of live streaming all-in-one machine players, the overall price of these machines has been continuously decreasing, which is undoubtedly good news for consumers. However, for the majority of manufacturers, this will inevitably sacrifice profits without a significant increase in volume, leading to quality defects. The biggest contradiction in the current live streaming all-in-one machines lies in their excessive dependence on technological research and development capabilities, which is highly inconsistent with the current market scale, causing many manufacturers to struggle. Jiuding Chuangzhan has spent nearly a year on technological research and development, market research, and continuously gathering real demands from the forefront of live streaming, summarizing some industry pain points, and proposing solutions at the fastest speed.
1.1 Pain Point One: The Endless Pursuit of Imaging Quality in Live Streaming Rooms
The live streaming scenarios are diverse; the requirements for live streaming vegetables and fruits are completely different from those for live streaming jewelry. Talent performances, knowledge sharing, and selling goods all have distinct requirements for camera imaging quality. In 2022, fixed-focus 800W cameras were mainstream, and in the blink of an eye, automatic focus 4800W has become the industry standard.
Jiuding has conducted in-depth research in the market, and the 4800W lenses launched on the market may not meet the public’s needs. From a user experience perspective, imaging quality is greatly affected by lighting, and the focusing speed is very slow, while camera manufacturers cannot respond to market demands in a timely manner, leading to the 4800W becoming a fleeting trend.
In response to market demands, Jiuding has launched a dual 5000W pixel high-definition imaging solution, allowing users to choose different technical types based on their practical scenarios, meeting the needs of various live streaming situations through a dual-camera configuration. The detailed camera parameters are as follows:
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Camera Parameter Specifications for Jiuying Live Streaming Machine |
|||||
|
JiuyingG1 |
JiuyingS1 |
JiuyingG2 |
JiuyingG2PRO |
JiuyingG3 |
|
|
Camera Interface |
USB |
USB |
USB |
USB |
MIPI |
|
Resolution |
800W |
4800W |
4800W |
5000W |
5000W |
|
Sensor |
IMX334 |
S5KGM1 |
S5KGM1 |
IMX766 |
IMX766 |
|
Light-Sensitive Area |
1/1.8 |
1/2 |
1/2 |
1/1.56 |
1/1.56 |
|
Brand |
SONY |
Samsung |
Samsung |
SONY |
SONY |
|
Pixel Size |
2um |
0.8um |
0.8um |
1um |
1um |
|
Focusing |
None |
AF |
AF |
PDAF |
MF/AF |
Comparison of imaging effects between USB and MIPI interfaces for 5000W cameras, can you guess which one uses the USB interface and which one uses the MIPI interface?
1.2 Pain Point Two: Some Live Streaming Rooms Require Cameras to Focus Quickly
With a 1/1.56 large sensor, some users are still not satisfied. During jewelry sales, hosts expect to quickly showcase the jewelry on their hands, requiring the camera to focus in a very short time. At the same time, it is required that the host remains in focus within their activity range, without any blurriness.
We have launched a millisecond-level instant focusing solution to solve the quick focusing issue, along with phase detection focusing technology, addressing the pain point of maintaining clarity within a one-meter range without needing to refocus.
1.3 Pain Point Three: Some Live Streaming Rooms Require Cameras to Focus Slowly
Some hosts move constantly during live streaming, such as singers and dancers, making it unrealistic to expect them to sit still. Even with our advanced phase detection focusing technology, we cannot guarantee that the subject will always be clear amidst constant movement.
Jiuding has completed the adaptation of a high-end MIPI camera compatible with the Mate50 Pro, adding manual focusing functionality at the director’s station, allowing users to pre-fix the focusing motor in the appropriate area. No matter how much they move, the image remains stable. This not only meets the high-definition quality requirements of the camera but also allows for focusing when desired and fixed focus when not needed.
1.4 Pain Point Four: Live Streaming Rooms Need to Support Multi-Camera High-Definition Scenarios
The RK3588 platform live streaming solution has matured significantly. The HDMI IN function originally provided by RK3588 was very picky about external HDMI cameras. Thanks to the efforts of Jiuding engineers, it can now adapt to most HDMI IN cameras. Those in need can contact Jiuding staff to upgrade the firmware. Additionally, Jiuding will release the new Live3588V4 live streaming motherboard on April 18, equipped with dual stable HDMI IN interfaces and four USB3.0 interfaces, allowing for various external camera configurations. The software will also abandon traditional picture-in-picture functionality, allowing for flexible combinations of two, three, or even four live streaming images. The stable and reliable HDMI input of RK3588 may very well be the watershed in the industry competition between RK3588 and MT8395AV, and perhaps today, the RK3588 solution will bring a qualitative change to the live streaming industry. We also look forward to more excellent MTK solutions injecting new vitality into the industry.
1.5 Pain Point Five: Live Streaming Rooms Need to Leverage Wireless Communication to Increase Traffic
In certain scenarios, live streaming rooms need to leverage wireless communication to bring in traffic, especially in overseas markets. This is why the Live3588V4 version has emerged, which comes with a default 5G communication interface, and Jiuding has fully adapted to Spreadtrum and Qualcomm solutions, allowing for seamless switching in software. Users do not need to worry about which module they are using; they can connect and use it freely. For detailed specifications of the Live3588V4 version, please contact Jiuding’s business team.
1.6 Pain Point Six: The Diversity of Live Streaming Platforms
In addition to the rich variety of live streaming scenarios, there are also numerous live streaming platforms. Different platforms have varying imaging clarity, imaging directions, clarity, pushing methods, and preview methods, all of which are highly variable and have not formed a standard. This poses a significant challenge for technical personnel in the live streaming industry.
Jiuding, at the request of clients, has fully adapted to platforms such as Douyin, Kuaishou, WeChat, Taobao, Xiaohongshu, YY, Baidu Video, and Alibaba Sellers. It is worth mentioning WeChat and Alibaba Sellers, as due to the non-standard nature of these platforms, Jiuding has done extensive work specifically for these two platforms, and they are now perfectly adapted.
1.7 Pain Point Seven: Building a Live Streaming Room Requires Huge Costs
Traditional e-commerce can be set up on Taobao with virtually no barriers; ordinary stores do not require any rent, and one only needs to know a bit of graphic design, select products, and manage operations. However, setting up a live streaming room requires professional live streaming equipment, estimated at 30,000 RMB, hiring talent, which typically requires three hosts, one operator, and one central control, which is a significant expense for those just starting out. With Jiuding’s live streaming solution, the cost of professional equipment can be reduced from 30,000 to under 10,000 RMB, and Jiuding will continue to work on digital human live streaming and unmanned live streaming, which can achieve unmanned live streaming in certain situations, greatly reducing personnel costs.
1.8 Pain Point Eight: Enjoying the Pain of Live Streaming and Living Happily
The pain of live streaming is temporary, and the future is undoubtedly bright. Let us embrace the future together, believing that tomorrow will be better!