How Chip Distributors Can Avoid ‘Involution’ and Not Become Simple Resellers (Price Movers)
Chip distributors must actively evolve from a simple buying and selling role to becomea strategic partner with technical barriers and value-added services. The Essence of Avoiding Involution Manifestations of Involution: Price competition and vicious price wars Relying on customer snatching, channel competition, and undifferentiated promotion Passive order following, lacking customer stickinessRoot Causes: Lack of differentiation … Read more