As the traditional consumer electronics market cools and the Apple Watch and Android Wear heat up in the smartwatch market, smartwatches are poised to take advantage of the next wave. At this year’s CES, smartwatches became one of the true stars of the show.
【A Boom in Smartwatches, Showcasing Creativity】
Reports indicate that global smartwatch shipments have grown by 510% year-on-year, with shipments in the third quarter of 2015 reaching approximately 6.1 million units. Major tech giants such as Apple, Moto, Samsung, Sony, Asus, Huawei, and LG are vigorously participating in the market, continuously improving and maturing the industry chain.
Meanwhile, domestic manufacturers such as BBK, 360, and READBOY have carved out a niche, launching and expanding the children’s calling watch market to cater to the unique characteristics of the Chinese market. After experiencing initial indifference, a boom, and stabilization, domestic children’s watches have stabilized at 2 million units per month, achieving a relatively stable annual market of tens of millions.
【Rockchip Smartwatch Solutions Launched, Five Key Technologies Driving Customization】
Targeting different audiences and consumer groups, manufacturers and brands are beginning to explore customization routes to meet diverse demands. The Rockchip 3G smartwatch solution equipped with XMM6321, which attracted widespread attention at CES, is one of the representative chip solutions, featuring five key technological advantages: low power consumption, high-quality calls, more stable baseband, intelligent positioning strategies, and customized software platforms.
The XMM6321 3G solution consists of only two chips, reducing the design and production complexity of the smartwatch. The carefully tuned hardware and software platform achieves outstanding power consumption as low as 2.xmA on 2/3G networks. The unique voiceprint noise reduction technology combined with dual MIC design significantly enhances sound quality. The baseband is based on Intel Baseband (formerly Infineon), providing more reliable stability, compatibility, and quality. The unique intelligent positioning technology integrates GPS, LBS, WIFI, PDR, and other positioning devices, providing accurate location information anytime, anywhere, and reducing the difficulty of secondary development.
The software platform of XMM6321 is deeply customized based on Android, trimming unnecessary services, software packages, and drivers for smartwatches, while adding essential functions, greatly reducing the difficulty of secondary development.
【Open Android Offers More Imagination, 2016 Could Be the Year of Explosion】
With upstream chip manufacturers like Rockchip continuously deepening their research and development of the Android system, smartwatches running on Android are becoming more imaginative. Collaborations with industry-leading IDHs like Qiwo, Alpha, Peiqi, Worete, Longyu, and numerous brand customers will help Rockchip make a significant entry into the smartwatch industry. The year 2016 is set to be the year of explosion for smartwatches, not just in terms of sales but also in functionality, creativity, usage, and user experience. Customization and personalization will be the key foundation for industry growth and market explosion.
Editor: Xinzhi News – Linzi
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